IKEA has gift for lovers on Valentine's Day - print ad gets 1m+ hits on user-generated site Reddit
IKEA
asked 303Lowe for a small space topical ad celebrating
Valentine's Day. This ad, a fun acknowledgement of what romance can lead
to, ran in the Book of Love in today's West Australian and Adelaide
Advertiser. A reader posted it on to user-generated news site Reddit, where it quickly became the number 1 topic worldwide - attracting over a million views by mid-afternoon today.
VIEW THE AD
Two thumbs up. I'll let you know if it worked in 9 (make that almost 10 - the only thing wrong with this ad) months.
Thanks to Helen and Alex from 303Lowe for such a great idea. Everyone here in IKEA marketing loves this piece of work.
Love it!! Great thinking - except for the maths bit of how long pregnancy actually takes - but nonetheless - brilliant stuff!!
Congratulations to Helen and Alex on their beautiful baby.