Three thinks Silly Stuff matters in latest ‘The Pony’ spot via Wieden + Kennedy, London
The Internet is full of silly stuff. But it matters, according to this latest campaign for UK mobile network Three, via Wieden + Kennedy, London.
The end of the web film, which features a dancing pony, points punters to remix their own pony video at ponymixer.com
Say the creators: “Rather than just play back the crazy things online that we all like to share, we wanted actually to contribute to it. We wanted to celebrate the seemingly silly stuff and also provide the means for people to mess with it and create their own little pieces of joy that they can share.”
Agency: Wieden + Kennedy, London
Creative Directors: Dan Norris and Ray Shaughnessy
Creatives: Freddie Powell and Hollie Walker
Director: Dougal Wilson
Production Company: Blink
Post Production: MPC
9 Comments
It’s amazing how this low-grade comedy works on people. Then again may be the people giving this web-hits are all 10 years old. Or have the brains of ten year olds.
UMAD?
I smell a Far Side comic
thelwell meets da rule. genius.
Wiedens London ain’t that great anymore
@12:23.
You’re a dinosaur.
http://www.adnews.com.au/adnews/three-dances-its-way-to-top-of-viral-video-chart
Oh what shit Gorilla hath wrought.
Gangnam style also topped the viral video chart. It doesn’t mean it’s good.
@Nostalgia
…yes it does.