Clems Melbourne + The Monkeys top individual agencies in Australia in Global Effectiveness Index; Unilever most effective marketer; St Vincent de Paul Society most effective brand

July 30 2013, 11:35 am | BY Ricki Green | No Comments

EIndex.jpgEffie Worldwide announced today that Unilever is the most effective marketer in Australia, according to the 2013 Global Effie Effectiveness Index. St Vincent de Paul Society is the most effective brand. WPP Group is the most effective holding group, Young & Rubicam is the most effective agency network, Clemenger BBDO is the most effective individual agency office and The Monkeys (Sydney) is the most effective independent agency in Australia.

For more information on the most effective agencies, marketers and brands globally, regionally, in specific countries, and different product categories, click here.

Now in its third year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in the Effie Awards 40+ national and regional programs.  It is produced in partnership with the global marketing intelligence service, Warc.

Following Unilever, Procter & Gamble, Coca-Cola, Nestlé and McDonald’s top the most effective marketer ranking.  The five most effective brands in Australia are St Vincent de Paul Society, Commonwealth Bank, Art Series Hotels, The Office of Road Safety Western Australia and 7-Eleven, Inc.

The top three most effective agency holding groups in Australia are WPP Group, Omnicom and Enero Group, while Young & Rubicam, BBDO Worldwide, Lowe & Partners, BMF and Leo Burnett Worldwide are the five most effective agency networks in the region. Clemenger BBDO (Melbourne), BMF (Sydney), 303 (Perth), George Patterson Y&R (Sydney) and Naked Communications (Sydney) are the top individual agency offices in Australia.  AJF Partnership (Melbourne) and Ward6 (Sydney) along with Banjo Australia (Sydney) follow The Monkeys (Sydney) as the most effective independent agencies in Australia. 

Says Carl Johnson, chairman of the board of directors, Effie Worldwide and co-founder of Anomaly: “Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning. With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry’s top performers.”

Each ranked company in the Effie Index has undergone rigorous evaluations of their case studies and work by industry-expert judges to prove that their marketing achieved compelling results.

Says Louise Ainsworth, CEO of Warc: “The Effie Index benchmarks the brands, marketers and agencies that are consistently delivering ideas that work and identifies the companies that are changing the game. It is a resource and an inspiration for marketers from various business categories and areas of the world.”