Veksner: Do analogies still work?
August 19 2013, 9:31 am | | 1 Comment
By Simon Veksner
Head of Ideas
Naked Communications
This ad about ‘Marmite Neglect’ is great, but it’s copped a lot of flak (over 400 complaints so far) because some people apparently think it’s disrespectful.
I find that quite sad. The subject obviously isn’t animal neglect at all, it’s just an analogy. READ MORE…
1 Comment
Old CD Guy is relaxing under a palm tree by the beach in the warm tropical breezes of Thailand, so advertising is of little consequence and the brain is coasting along nicely in neutral, but if my advanced age and drug-addled memory serve me well this is exactly the same idea we saw in Australia a couple of years ago for a brand of baked beans.