D&AD recognises Australia’s creative clout – picks 10 Aussie jurors for next year’s awards’ James McGrath gets Outdoor Foreman role
Entries for the fifty-second annual D&AD Awards have opened and the jury foremen have been announced.
Australian creatives are represented by 10 judges this year, led by foreman James McGrath (left), creative chairman at Clemenger BBDO Australia. The 50 percent increase to the Australian judging line up for 2014 reflects the growing influence of Australian creatives on the international stage.
· Outdoor Advertising : James McGrath, Creative Chairman, Clemenger BBDO Proximity Melbourne (Foreman)
· Integrated & Earned Media: Duncan Marshall, Co-founder & Executive Creative Director Droga5, Sydney
· TV & Cinema Advertising: Matty Burton, Executive Creative Director, Whybin\TBWA
· Crafts for Advertising, John Mescall, Executive Creative Director, McCann Erickson Melbourne
· White Pencil: Ben Akers, Creative Director, Republic of Everyone
· Direct: Paula Keamy, Associate Creative Director, M&C Saatchi Sydney
· Film Advertising Crafts: Michael Ritchie, Managing Director / Executive Producer, Revolver Film
· Crafts for Design: Dom Roberts, Co-founder & Creative Director, Mash Design
· Branding: David Park, Creative Director, Maud
· Digital Marketing: Yasmin Quemard, Creative Director, UM Australia
D&AD Awards juries will be led by some of the international creative communities’ highest profile members, including Luiz Sanches, Partner & Chief Creative Officer, AlmapBBDO Brazil, Amir Kassaei (left), Chief Creative Officer, DDB Worldwide and Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy Portland, USA.
D&AD is introducing 12 new categories to reflect changing landscape in creativity, advertising and design. After a short absence in 2013, D&AD is reintroducing Music Videos to the Awards, following a campaign from Production Studios and Directors to bring it back. The much loved jury will see a return for 2014, led by foreman, Damian Kulash, lead singer of American pop band OK Go, who have earned considerable fame for their creative music videos.
With some of the most talked about campaigns of the last 12 months being those that react in real time to world events, D&AD has introduced a Tactical Advertising category across four Juries: Press, Radio, Outdoor and Digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.
In acknowledgement of another sector that has developed dramatically, two new categories for Mobile Marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for Mobile Marketing and Use of Mobile Technology.
D&AD has also introduced three new categories for Innovation across its Integrated & Earned Media, Digital Marketing and Digital Design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines.
Finally, D&AD is calling on international creatives to rise to the challenge of achieving a White Pencil. Awarded in 2013 to Droga 5 New York for ‘Help I want to save a life’ campaign for Help Remedies, winning entries have to demonstrate real positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.
Says Tim Lindsay, CEO of D&AD: “We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry.
“We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That’s why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence – The White Pencil.”
Black Pencil Judging Film
To give a true insight into the judging process, D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging for the “greatest of the great” in creative excellence.
Says Lindsay: “The D&AD Awards have always been judged by the best creatives from across the globe and, while we may have our roots firmly in the UK, we have become a truly international show. D&AD is where those in the industry can pit themselves against their peers, not just in their own disciplines, but against those from across creative fields.
“A Pencil remains the ultimate accolade for anyone working in design, advertising or commercial film-making – given to the best work in the world by the acknowledged leaders in the business. The film we have released of the process that we go through should give a flavour of the rigour of that process.”
D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives the coveted Yellow, White and Black Pencils.
Judges award work at four levels: In Book places the work in the D&AD Annual; Nomination shortlists work to be considered for Pencils; Yellow Pencils are awarded for outstanding work; and White Pencils are awarded to outstanding work that demonstrates the power to effect real and positive social change.
From the Yellow and White Pencil-winning work, the foremen of each jury identify any truly groundbreaking pieces to be awarded a Black Pencil.
Most Awarded Pencils then give special recognition to the businesses or projects that have outperformed all others. These are awarded by:
– Advertising Agency
– Design Agency
– Digital Agency
– Production Company (New)
– Client
All awarded work appears in the D&AD Annual, and In Book and Nomination winners can claim Pencil Slices to mark their achievement.
The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.
Follow D&AD @DandAD #DandAD14
Work entered must have been commercially released between 1 January and 31 December 2013 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 29th January 2014. The Awards cost from just £80 to enter this year. All entries received by 29th November 2013 will save 10% on the cost of entry. Freelancers and sole traders who are members of D&AD receive a 20% discount.
5 Comments
NO.
No offence, and I recognise the others, but how many awards has the Digital judge won?
I mean, advertising awards.
Definitely not a yellow pencil.
Who are these people? I recognise none of them.
Just out of interest, how are jury members chosen as a rule? Is there an A-list of judges floating about? Do they analyse past winners and go from there? Is there a secret illuminati that bribes are paid to in return for places on juries and first class airfares? Can anyone shed some light?