Former Clemenger, Emotive, M+C Saatchi and McCann leaders launch REALMS to solve marketing’s culture disconnect
September 16 2026, 12:52 pm
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Senior industry leaders Rhian Mason and Elly Brand have launched REALMS, an independent culture consultancy helping bran...
2degrees redraws the sidelines of sport with launch of ‘The SupportHER Line’ via TBWA NZ
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New campaign helps parents, whānau and supporters know where the line is between encouragement and pressure.
Paper + Spark adds seven new clients as it’s named agency of the year at 2026 AMI Awards
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Independent marketing and communications agency Paper + Spark has been named Agency of the Year (Under 50 Employees)...
Former Clemenger, Emotive, M+C Saatchi and McCann leaders launch REALMS to solve marketing’s culture disconnect
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Built as an operating model for culture, REALMS connects brand and agency teams around one cultural strategy, helping tu
Gordon Legal gets personal in new brand campaign via By All Means
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The campaign highlights the breadth of Gordon Legal’s work.
Daylight NZ appoints Nicole Sykes as Executive Creative Director as Charlie Godinet departs
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Daylight has appointed Nicole Sykes as Executive Creative Director, joining the agency's leadership team this month...
CB’s most viewed stories of 2026 [so far] Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees
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As of September 16, 2026, the CB Australia site has surpassed 2.29 million views with the year's top 20 stories...
3P Studio: ten years of re-imagining
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The studio, founded by Haley McDonald on an editorial foundation, has grown into a group with footprints across Brisbane
The New Wave ~ Wildlings
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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
Lipton and The Jungle Giants transform the Sydney commute with first-ever Manly Fast Ferry takeover via Akcelo
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The Jungle Giants brought an unexpected live show to Sydney Harbour, giving commuters a Sparkling Lift on their way home
Melissa Fein appointed Accenture Song U.S. Media Lead
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Accenture Song has appointed Melissa Fein as its U.S. Media Lead, effective October 1, 2026.
Melbourne Park celebrates the power of live experiences in new campaign via Town Square
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Melbourne Park has unveiled its first brand campaign since launching its new 'Where We Play' brand platform...
303 Perth appoints agency leader and marketer Simon Lamplough CEO as agency expands
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Starting next month, Lamplough (above left) will lead the Perth team across its integrated creative, strategy, data and
Jaywing former founder Chris Pittham returns as Executive Director of data and AI
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The appointment reunites Pittham and Jaywing CEO Tom Geekie, who were two of the co-founders of Digital Massive in 2012
WPP Media promotes Matt Scotton to newly created Chief Innovation Officer role; brings together media, technology, data and AI
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Scotton: "The pace of media, tech, and consumer change is only accelerating. The opportunity is turning that shift into
Orange Line wins five new global accounts including Supermetrics
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Consulting-led digital marketing agency Orange Line, has expanded its international client roster adding five new...
Dodo hits the road in latest ‘Dodo goes mobile’ integrated campaign via ATime&Place
September 16 2026, 7:30 am
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Dodo Australia has launched Dodo goes mobile, a new campaign via ATime&Place that explodes Dodo’s previous sub...
Havas Play taps gaming ad platform iion for new playable advertising offering across ANZ + APAC
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The partnership will see iion become Havas Play’s exclusive technology partner and platform for playable and mini-game b
Dodo hits the road in latest ‘Dodo goes mobile’ integrated campaign via ATime&Place
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Dodo Australia has launched Dodo goes mobile, a new campaign via ATime&Place that explodes Dodo's previous suburban...
The Laptop Initiative launches ‘See Opportunity Where Others Don’t’ national integrated campaign via Hook Creative Studio
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The campaign marks the continuation of a long-standing and successful relationship between Hook Creative Studio and The
Chery TIGGO 9 makes drivers miss a car they don’t even own yet in new campaign via Dentsu Creative
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The work arrives at a moment of significant momentum for Chery, whose popularity is surging, just three years after retu
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Nibble Edge + Australia’s best chefs to put Hellmann’s to Real Pressure Tests in social series for Unilever Food Solutions
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Featuring respected chefs from across Australia's hospitality industry, the series combines expert opinion, hands-on exp
Sinch Engage partners with Nova’s Fear & Greed for rebrand campaign via Assembled Media
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Independent media agency Assembled Media has been appointed by global customer communications company Sinch to lead...
Novig and Sweeney. Scandal was the plan all along.
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By Michelle Hampton, Managing Director and Partner, WiredCo.
OffMode launches new brand identity via Young Folks as Australians look to log off
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Young Folks has built a new brand identity for OffMode, a movement to help Australians switch off.
The Ministry of Social Development makes some noise for the guys getting love right in new ‘Love Flex’ campaign via McCann NZ and OMD
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The Ministry of Social Development unveils the latest phase of its 'Love Better' prevention campaign.
The New Wave ~ HERO
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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
AIIMS Group builds proprietary AI operating system that’s saved staff 2,700 hours in five months
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AIIMS Group, one of Australia's largest digital marketing agencies, serving the SME sector, has revealed the details...
Tim Cook (from Palmerston North) switches to Samsung in new campaign via Cheil New Zealand
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In just three days since launch, the campaign has been covered in 106 media publications around the world.
Australian Wildlife Conservancy appoints Yango as its strategic digital agency partner
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Leading independent media agency Yango has been appointed by the Australian Wildlife Conservancy (AWC), the nation's...
Lyka appoints Fourteen10 to lead media strategy, planning and buying
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Lyka has appointed Fourteen10 to lead its media strategy, planning and buying, with a mandate to design the next wave...
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Howatson+Co crowned Australian Agency of the Year in The Work 2026; ATime&Place, VML, Today The Brave, Sunday Gravy and BMEOF make top six
September 14 2026, 12:44 pm
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This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024),...
Thankyou launches ‘Who Cares Wins’ competitive caring competition via Tightknit Studio
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Thankyou, one of Australia's original ethical consumer goods businesses, has challenged three other ethical brands...
The World’s Greatest Ads Are Coming to Australia: ‘La Nuit de l’Advertising’ to land in Sydney, Oct 22
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The Alliance Française de Sydney brings the iconic French cult event to the Hayden Orpheum Picture Palace for one night.
Police Bank brings ‘Here for our own’ platform to life at Sydney Roosters Emergency Services Match via Windsorborn
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Police Bank brought its new brand platform, 'Here for our own', to life as part of an ongoing series of activations...
Travelex turns travel encounters into loyalty points in a fun new way to exchange in debut ‘Reward Yourself’ campaign via Paper Moose
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The creative work tapped into the reality that travel can be unpredictable, silly, and unglamorous at
times, which often
times, which often
Australia’s Post Production industry in 2026: Craft, AI and the New Production Pipeline
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The Australian post production industry is entering a new phase of transformation, as the initial shock and experimentat
Howatson+Company appoints Kate Naylor as General Manager, Melbourne and Sally Borda as Managing Partner on CommBank
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The newly created roles and appointments strengthen H+Co's client leadership.
Apparent, Paper+Spark and Engine among winners at 2026 AMI Marketing Excellence Awards
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The Australian Marketing Institute (AMI) announced the national winners of the 44th AMI Marketing Excellence Awards...
Young Bullets 2026 announces Droga5 Melbourne ECD Emma Robbins as this year’s guest speaker
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Award-winning creative Emma Robbins joins the next generation of advertising talent at the NGV this September.
The Indigo Project launches trauma-informed client-therapist matching platform via Nightjar
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Australian online therapy practice, The Indigo Project, and Sydney digital product studio, Nightjar, have partnered...
Colenso BBDO promotes Jack Cumming to General Manager
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After little more than a year as a Managing Partner at Colenso BBDO, Jack Cumming has been promoted to General Manager.
Motto Fashions founder reminds Aussies, confidence has no age limit, in new campaign
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Australian fashion founder Faye Browne, 72, has spoken out against the idea that women should "dress their age".
NAK Hair unveils global brand platform ‘Hot haircare for smart women’ via Willow & Blake
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NAK Hair has launched 'Hot haircare for smart women', a new global brand platform via Willow & Blake, celebrating the...
Domino’s asks Aussies+Kiwis to drop everything* in new campaign via Bureau of Everything
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EXCLUSIVE - Domino's has today launched a new brand platform via Bureau of Everything, giving Aussies and Kiwis permissi
Howatson+Co crowned Australian Agency of the Year in The Work 2026; ATime&Place, VML, Today The Brave, Sunday Gravy and BMEOF make top six
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This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024),
THE WORK 2026 HOT LIST #1: HOWATSON+COMPANY
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Notable work from Howatson+Company included Selleys 'If you can take it, it's yours'; Seasol 'Dirty Old Secrets'; Yates
Australia’s Post Production industry in 2026: Craft, AI and the New Production Pipeline
September 15 2026, 7:24 am
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The Australian post production industry is entering a new phase of transformation, as the initial shock and experimentat...
VANDAL named Australasian Production Company of the Year in THE WORK 2026; AiCandy, FINCH, Taxi, Honeymoon Films and Photoplay make up top 6
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This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024),
Jenny Ringland: The Creativity Conversation We’re Not Having
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By Jenny Ringland, Head of Product and Impact at AI-native start-up Rumblings.
Shoot the performance. Build the world after. HitMaker Studios launches Studio Anywhere
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HitMaker Studios, a working film + television production facility in Port Melbourne, has today announced Studio Anywhere
The New Wave ~ Supermassive
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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
Transport Victoria gives more reasons to ‘Love the Bus’ in new integrated campaign via TABOO
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Transport Victoria has launched 'Love, The Bus', an integrated campaign designed to change how Melburnians see their...
Uber Eats goes back to 2013, a world “B.U.E.”, to launch new platform ‘Phew’ via Special Australia
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Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled 'Phew'.
Surf Life Saving South Australia unveils ‘Bored? We’ll Save You.’ campaign via Floodlight Agency
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Surf Life Saving South Australia has today launched a new membership recruitment campaign 'Bored? We'll Save You.'
Laura Mahony departs Havas Host for Managing Director role at Today the Brave
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Today the Brave has appointed Laura Mahony to the newly created role of Managing Director, as the independent agency...
Adora tackles donor shortage with awkward family portraits in new campaign via Chisel
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Built around a series of deliberately awkward family portraits, ‘Become a Sperm Donor. No Awkward,’ uses humour to...
Vale Gordon Higgins – The Creative Director remembered for his sharp mind, smart wit and warm heart
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Many in the industry will be saddened to hear of the passing of talented Creative Director Gordon Higgins.
Emotive strengthens account management team with three senior hires
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Tian Skene, Jessica Nord and Claire O'Sullivan join Emotive.
OUTSIDE IN partners with Australian Marine Conservation Society for brand and creative collaboration to help champion ocean protection
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The partnership is designed to give AMCS ongoing access to senior strategic and creative leadership as new opportunities
LIA entry system closes this Wednesday 16 September – final chance to enter 2026 awards
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The London International Awards has issued a final call for entries, with the deadline to submit to the 2026...
THE WORK 2026 HOT LIST #2: ATIME&PLACE
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Notable work from ATimePlace included Suzuki 'Jimny Junior', 'Jimny FlexXL'; SuzukiFronx 'Live like you're in a car ad';
25 Years On: Andrew Tinning remembers the day and shares his personal footage of 9/11
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My creative partner at the time, Andy Blood, and I were in New York. The footage I took that day has been sitting un...
Australian Macadamias launches ‘You’ve Got Good Taste’ campaign via VOCAL
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Australian Macadamias has launched its latest national campaign, You've Got Good Taste, shining a light on the role...
From Australia to 16 countries: World Vision’s 1,000 Girls campaign returns with Jelena Dokic
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World Vision Australia's flagship 1,000 Girls campaign returns for its eighth year, partnering with former tennis...
KFC taps into pickle obsession with new ‘Picklecore’ brand campaign via Special
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KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to...
Disinfluencer asks “When will I be famous?” in campaign challenging disability representation
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Australian Emmy winner has challenged the language of disability inspiration. Disfluencer is asking, what comes next?
AWARD School free virtual masterclass to go behind the scenes of Macpac’s ‘A Bit Precarious’ with Hugh Gurney and Joe Sibley
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AWARD School is taking aspiring creatives behind the scenes of Macpac's 'A Bit Precarious' in a free national...
MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast
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One of Australia's longest-running ad platforms is still finding new life 21 years later, with its most recent...
The New Wave ~ Poison Gas Co
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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
Leapmotor Australia launches new ‘So Much To Love’ brand platform via cummins&partners
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Campaign introduces Lenny, Leapmotor Australia's first official brand Ambassadog.
Somersby launches ‘For a Night In-In’ campaign for Somersby Double (8.2%) via Clemenger BBDO
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The launch campaign, For a Night In-In, created by Clemenger BBDO and production company MOFA, introduces the new...
Zip explores the everyday balance between needs and wants in latest campaign via Droga5
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The campaign shows how Zip's flexible payment options can help customers manage purchases over time, with greater choice
Marketforce Perth’s creative business moves to 303 as iconic WA agency enters new era
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As part of the change, Marketforce CEO Adam Marshall has been appointed Omnicom Oceania’s first WA CEO.
THE WORK 2026 HOT LIST #3: VML
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Notable work from VML included 1001 Optometry 'Magnif-eye'; Kit-Kat 'Commuter Camo' and 'Have a better break'; Monash...
Team Toby crosses the finish line as Toby’s Estate completes its marathon campaign
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Team Toby moved from feeds to feet through social recruitment, digital OOH and activations
Repco and Thinkerbell launch the most unhinged drivers’ ed course – the ‘Bathurst Driving School’
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Forget parallel parking. Can you expertly execute a podium shoey?
Primo crashes the jerky aisle with new integrated ‘Hello Flavour’ campaign via DO. ANZ
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Primo is shaking up the jerky category entering the category for the first time with the launch of Primo Air-Dried...
Sapporo invites Aussies and New Zealanders to ‘Prepare for Fugu’ in new work via Sunday Gravy
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Sapporo is continuing its So Pour a Sapporo platform with 'Prepare for Fugu', a new campaign created by Sunday Gravy...
SavourLife gives a woof and meow in new brand platform and campaign via Ground Swell
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SavourLife has launched a new brand platform 'For pet parents who give a woof or meow' including an accompanying...
Saevil Row acquires fellow independent creative studio Smack Bang in seven-figure deal
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Two of Australia's best-known independent creative branding studios are coming together, with Saevil Row announcing...
The New Wave ~ Spinach
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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
Hellions gives Doccy a bold healthcare identity built at the cellular level
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Digital healthcare provider clinic Doccy has launched a new brand identity created by indie agency Hellions.
Motion Sickness’ Sam Stuchbury and FINCH’s Rebekah ‘Bex’ Kelly named AXIS Co-Chairs for 2027
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The Comms Council has appointed new Co-Chairs for AXIS 2027.
Omnicom Advertising’s Aussie expat President and CEO Troy Ruhanen to Retire; Andrew Robertson appointed CEO of Omnicom Advertising
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“It has been the privilege of a lifetime to work alongside some of the most talented people in our industry. I am incred
Lite n’ Easy serves up a fresh take on healthy living in new spring campaign via Ogilvy
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Lite n' Easy is breaking from the conventions of the health and wellbeing category with a new integrated campaign...
M+C Saatchi set to exit Australasian market as Parc-backed ANZ management buyout fails
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M+C Saatchi Group has today announced that, following an extensive review of strategic options for its Australia and...
The New Wave ~ cummins&partners
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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
Aussie expat Tara Ford leads Droga5 London’s reverse campaign for IKEA in Saudi Arabia
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IKEA Alsulaiman is flipping everything on its head with Reverse Shop, a launch campaign for the brand's new Buyback...
THE WORK 2026 HOT LIST #4: TODAY THE BRAVE
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Notable work from Today The Brave included Advocate Ultra Chew ‘Dogs are gonna dog’;Wendy’s ‘Redhead Redemption’; Bargai
THE WORK 2026 HOT LIST #5: SUNDAY GRAVY
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Notable work from Sunday Gravy included DiDi ‘Yes I DiDi’, ‘Tow’ and ‘Yes I summer’;‘Sapporo ‘Win this fish’ and ‘Supper
Beyond the Brief: “We had to sell annoying as a superpower” – Sunday Gravy on National Tiles’ new ‘Annoyingly Good’ brand platform
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For more than four decades, Frank Walker has been making National Tiles impossible to ignore.
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Chorus encourages Kiwis to ‘Go Clicker Than Ever’ in new campaign via McCann New Zealand
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Chorus and McCann New Zealand have launched 'Go Clicker Than Ever', a new campaign that brings the speed and freedom...
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR
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Under Armour has partnered with Colenso BBDO to launch a new brand platform across APAC.
Hort Innovation and Thinkerbell launch mascot Appy to fight ‘snackgrets’ via Thinkerbell
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Hort Innovation and Thinkerbell position Aussie Apples as ultimate snack in social first work with new mascot Appy.
Te Tōpuni Ngārahu supercharges Māori enrolment and voting for upcoming election in new campaign ‘The Landline’ via jnr. and Māia
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Independent, Trans-Tasman, creative agency jnr. and Māori owned communications agency Māia have launched 'The Landline'.
The Great Reversal: Ideas Are Cheap. Making Is Everything.
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By Dave Jansen, Chief Imagination Officer & Founding Partner, Connecting Plots.
Lynx pokes fun at the world of luxury fragrances with Dyson Daniels-shaped holder via Thinkerbell
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Luxury fragrance has become a world of beautiful nonsense: impossibly serious celebrities, mysterious films...
BYRDLI launches creator-led travel commerce campaign with Alabama Tourism and Travel South USA
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Partner content - Australian-founded travel technology company BYRDLI has launched THIS IS ALABAMA in partnership...
2027 Cannes Lions jury nominations now open; nominations close 5pm AEST Friday, 25 September
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Advertising Council Australia (ACA) has officially opened jury nominations for 2027's Cannes Lions.
Havas launches POP Australia, appoints Raoni Lima as Head of Creative Technology
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The new Australian operation brings together traditional production craft with POP’s global technology and AI capabiliti
Howatson+Company wins Gold at the 2026 Gerety Awards, leading Australian haul alongside FINCH, Special, Droga5 ANZ and 2045
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Howatson+Company is the only Australian agency to win Gold at the 2026 Gerety Awards, with FINCH, Special, Droga5 ANZ...
The New Wave ~ Connecting Plots Group
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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
Photoplay + Bermuda Tech Lab launch ‘Frameless Production’ for ideas that don’t fit the frame
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The partnership brings together storytelling, craft and creative technology to make ideas that live beyond the screen.
THE WORK 2026 HOT LIST #6: BEAR MEETS EAGLE ON FIRE
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Notable work from Bear Meets Eagle on Fire included Telstra ‘Wherever we go again’; Telstra ‘Villains’; Telstra ‘Striket
THE WORK 2026 HOT LIST #7: AKCELO
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Notable work from Akcelo included Rugby World Cup ‘Go All Out’; McDonald’s ‘Squid Game: Dare to Play’; McDonald’s ‘You k
Nike, Toyota and Yellow Pages top Cubery’s ranking of Australia’s most memorable taglines
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New research from creative effectiveness company Cubery reveals the country's most enduring advertising taglines...
Michael Caton and NRL Hall of Famer Steve Menzies star in new campaign for VoltX Energy
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Two unlikely Australian icons have joined forces to take on one of the biggest frustrations facing households right...
Aussie expat director Kim Gehrig wins second Outstanding Commercial Emmy for Apple’s ‘I’m Not Remarkable’
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Aussie expat director Kim Gehrig of Somesuch has won the 2026 Emmy Award for Outstanding Commercial for Apple's...
Pizza Hut Australia pulls off one of Australia’s largest single-moment brand activations
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Pizza Hut Australia pulled off one of the largest single-moment synchronised brand activations over the weekend with...
Swisse supports free period products for women across Melbourne gyms and studios
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Swisse Wellness announces its latest partnership with New Zealand social enterprise Ads on Pads to provide 17,000...
PHD Australia appoints David Clugston to newly-created Head of Effectiveness role
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PHD Australia has appointed David Clugston to the newly created role of Head of Effectiveness, tasked with elevating...
LIA Creative LIAisons 2026 to bring 130 Young Creatives from around the globe to Las Vegas
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The LIA funded Creative LIAisons program is set to bring 130 young creatives from around the globe to Encore @ Wynn...
Sydney Airport looks up in next phase of ‘Life Takes Off When You Do’ via Common Ventures
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The work speaks to Sydneysiders who have simply fallen out of the rhythm of international travel.
Jack Daniel’s brings back Gentleman Jack Dad Ads campaign via We Are Different + Starcom
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After smashing global benchmarks in 2025, Gentleman Jack is taking its influencer-led Dad Ads platform into year two.
Dare Iced Coffee tackles procrastination in ‘Done it with Dare’ brand platform via Thinkerbell
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Dare Iced Coffee has officially unveiled its brand-new platform, 'Done It With Dare' via Thinkerbell, tackling a...
Coffee Meets Bagel gets serious about Australia in debut integrated campaign via Paper Moose
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“Let’s Get Serious” introduces the dating app to Australian singles with a tongue-in-cheek response to ghosting, endless
UTS College launches ‘The Year That Made Me’ genuine stories campaign via The Core Agency
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Rather than reconstructing that experience, The Year That Made Me tells genuine stories of how the momentum of UTS Colle
Twelve months after opening their Australian studio in Los Angeles, Squeak E. Clean is quietly signing Australia’s best musical talent
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When Squeak E. Clean announced its Melbourne–LA pipeline last year, the fair question was whether it would amount to any
News24 unveils first campaign since Sky News Australia rebrand via Today The Brave + Roller
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News24 has unveiled its first brand campaign following its launch on 27 July, marking a significant evolution for the...
Holiday Inn Express by IHG brings the sounds of breakfast to bed with launch of ‘The Breakfast Pillow’ via Enthral
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Holiday Inn Express by IHG has teamed up with earned-first agency Enthral to turn one of the brand's most...
Airbag Man launches new brand campaign ‘Feel the Performance’ via New Word Order
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Australian vehicle suspension specialist Airbag Man has launched its 'Feel the Performance' brand campaign.
Andy Flemming creates ‘TinyAgency’, a miniature agency that takes real briefs and most likely screws them up
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Top writer and advertising's provocateur, Andy Flemming has today launched 'TinyAgency'.
The New Wave ~ Jacko, Jacko & Jacko
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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and explo
Gaming is now part of everyday Australian life, new Havas study finds
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Gaming has transformed from a niche pastime into one of the world's most powerful cultural forces, according to a...
The Lottery Corporation appoints awarded creative Joe Hawkins as Head of Creative Strategy
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In the newly created role, Hawkins will translate business and brand strategy into distinctive creative platforms, ideas
Swan Studio’s paid media division grows to 7 figures in less than a year
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Swan Studio's paid media division has passed seven figures in annual revenue in less than a year, growing more than...
Shift 20 and Bus Stop Films announce formal partnership to boost disability inclusion in advertising with launch of ‘The Full Frame’
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The Full Frame allows brands to reach out for a singular proposal on hiring people with disability as both cast and crew
MLC lets Aussies know they have a plan to help more people retire happy in new campaign ‘The Heist’ via Princess A Creative Company
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A new blockbuster campaign from MLC, Princess A Creative Company and director Mark Molloy is launching this week...
Iconic Australian brand B&D opens the door to Indie agency It’s Friday to develop new campaign
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The project will see It’s Friday work with B&D to bring a fresh creative perspective to the brand and one of its most si
THE WORK 2026 HOT LIST =#8: KERFUFFLE
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Notable work from Kerfuffle included Picklebet ‘Get your pickle on’; Woodstock ‘The Woodlife’; Drinkwise ‘Drinking? Drin
THE WORK 2026 HOT LIST =#8: OGILVY
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Notable work from Ogilvy included Wheelchair Rugby Australia ‘Officially Unsponsored’; The Matildas ‘This is how we walt
THE WORK 2026 HOT LIST #10: 2045
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Notable work from 2045 included Represent ‘The Longest Runway’; NBA Store ‘Slam Pay’; Mitchell & Ness ‘AFL - Emotional B
The New Wave ~ Chimera Project
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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
BYRDLI launches ‘The Space Between’ with Hawai’i Tourism inviting travellers to experience O’ahu differently
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Partner content - Australian female-founded travel-tech company BYRDLI made for creators and independent agents to trans
Australian Retirement Trust trusts Saatchi & Saatchi as its new creative agency
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Saatchi & Saatchi has been appointed to Australian Retirement Trust's creative account following a competitive tender.
KFC launches a pawnshop where gold gets you chicken with ‘The Liquid Gold Exchange’ via Special PR NZ, PHD Aotearoa + Bastion Aotearoa
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To launch the limited-edition dipping sauce Liquid Gold, KFC New Zealand, alongside Special PR, PHD Aotearoa and...