• TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

Droga5 ANZ wins Silver Statue in Ambient & Activation as first LIA winners are revealed

September 30 2026, 9:39 am | BY Ricki Green | 0 Comments

Droga5 ANZ has won Australia’s first Statue at the 2026 London International Awards, taking Silver in Ambient &amp...

  
Susan Credle named LIA’s 2026 Legend for her enduring creative contribution to the industry
0 Comments
"Susan has been honored with every prestigious award in the industry. In our book, there can never be too much Susan."
  
A 239 km drive each day, just to see his wife. Chemistry highlights the plight of NZ’s aged care sector with ‘The Long Drive’ campaign
0 Comments
In partnership with The Aged Care Association and Anthem, Chemistry has delivered another powerful campaign to try...
  
Sunny Advertising campaign helps Brisbane Bullets pack out historic Pat Rafter Arena
0 Comments
The Brisbane Bullets kicked off their Hungry Jack's NBL27 season in unforgettable fashion, playing to a sold-out crowd a
  
The New Wave ~ Scooter
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
-196 turns a Sydney nightclub into a Tokyo konbini for one night via noisy and PHD
0 Comments
Youth culture agency noisy, alongside media agency PHD, turned Carousel Nightclub on Oxford Street into a Japanese...
  
What You Couldn’t Stop Reading this month: Campaign Brief’s Top 5 Stories of September 2026
0 Comments
From the shock news that M+C Saatchi will exit the Australasian market, to Stan and Domino's big brand launches, here...
  
MADC hosts Jeff Goodby and Eamonn Dixon for a lesson in building campaignable campaigns
0 Comments
At MADC's latest Art of Craft evening, advertising legends Jeff Goodby, Co-Founder and Co-Chairman of Goodby...
  
Steph Edwards: The iced coffee debate. Can your brand land the punchline? Or is it creating social slop?
0 Comments
By Steph Edwards, Head of Social Content & Creative, WiredCo.
  
Never Not Creative launches Mentally Healthy 2026 industry survey
0 Comments
What would it take for the creative industry to thrive? Mentally Healthy returns for its fifth wave.
  
Only About Children expands Jaywing remit; launches ‘Moments that Count’ via 3Scoops
0 Comments
Jaywing has expanded its partnership with leading early learning provider Only About Children (OAC), bringing data...
  
Havas Media strengthens ANZ leadership team with two senior appointments
0 Comments
Havas Media Network is expanding its growth and AI-powered performance capabilities across ANZ with two key hires...
  
CocoCoast taps Impact PR to lead comms as it targets A$200m global revenue
0 Comments
Australian beverage exporter CocoCoast has appointed trans-Tasman agency Impact PR to lead its global communications...
  
ABSOLUT TABASCO erupts on Sydney Harbour with giant volcano activation via Initiative and VMO
0 Comments
Pernod Ricard has launched ABSOLUT® TABASCO™ in Australia with a giant volcano on Sydney Harbour, created with...
  
Farmers Union brings its live cultures to life in new ‘It’s a Living Thing’ campaign via Thinkerbell
0 Comments
Farmers Union with Thinkerbell have launched a new brand platform, 'It's a Living Thing', inspired by emerging...
  
Droga5 ANZ wins Silver Statue in Ambient & Activation as first LIA winners are revealed
0 Comments
Droga5 ANZ has won Australia's first Statue at the 2026 London International Awards, taking Silver in Ambient...

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61

September 28 2026, 9:28 am | BY Ricki Green | 0 Comments

After his last cyber attack ended in spectacular failure, intergalactic space emperor Steve Buscemi, along with his band...

  
Bestads Best of the Week Reviewed by Harsh Kapadia, Head of Enterprise Creative, Code & Theory, New York
0 Comments
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
  
Connor Beaver appointed Executive CD at Kerfuffle; Michelle Canning joins as Creative Director; Eden French-Putu, India Clarke and Caitie Jackson join in account management roles
0 Comments
“It’s been a big year for Kerfuffle, and bringing in this type of quality across all areas of the agency is very excitin
  
Creative LIAisons step into the jury room for Publicis Groupe’s ‘You’re On The Jury’ workshop
0 Comments
Hosted by Marco Venturelli, the session gave participants the chance to view the work and vote on how they would...
  
Global X launches GXIQ to help Australians take control of their financial future via Nibble Edge
0 Comments
Global X ETFs Australia (Global X) has launched GXIQ via Nibble Edge, an integrated campaign designed to improve...
  
Diploria AI launches to show brands how they appear in ChatGPT, Gemini and Google AI Mode
0 Comments
Australian-built software platform Diploria AI has launched, giving marketers a way to measure how their brands...
  
Rob Patterson joins Melbourne independent agency Young Folks as General Manager
0 Comments
Young Folks has appointed Rob Patterson as General Manager, bringing together a rare mix of commercial and creative...
  
McCann NZ, Special NZ + Colenso lead the pack as 2026 Effie Awards Aotearoa finalists are revealed
0 Comments
The Comms Council has announced the finalists for the 2026 Effie Awards Aotearoa, in association with TVNZ.
  
The New Wave ~ CORE
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
Bench Media promotes Jessica Torstensson to General Manager – Growth
0 Comments
Independent full-service media agency Bench Media has promoted Jessica Torstensson to General Manager - Growth.
  
Special Wellington appoints Aussie expat Josh Brown as Associate Creative Director
1 Comment
Special Wellington has announced the appointment of Aussie expat Josh Brown as Associate Creative Director, joining from
  
Support Act urges Aussies to ‘Keep Aussie Music On Rotation’ for AusMusic T-Shirt Day in new campaign via BRING
0 Comments
Support Act has launched 'Keep Aussie Music On Rotation', a new laundromat-themed creative platform via BRING...
  
ACA extends 2027 Cannes Lions jury nominations to tomorrow, Wednesday, 30 September
0 Comments
2027 Cannes Lions jury nominations extended to 5pm AEST tomorrow, Wednesday 30 September.
  
noisy appoints Urban List’s Jack Jones as Senior Partnerships Manager
0 Comments
Youth culture agency noisy has appointed Jack Jones as Senior Partnerships Manager, hiring him out of Urban List to...
  
Barnardos Aotearoa encourages Kiwis to ‘invest in children’ in new campaign via Eightyone
0 Comments
Created with Supernormal, campaign reframes child wellbeing as the smartest investment in the country.
  
Merv Hughes fronts Australian Avocados’ ‘pit-tition’ to make avo on toast the official breakfast of Australia in new campaign via Thinkerbell
0 Comments
Australian Avocados, via Hort Innovation, has partnered with Thinkerbell and cricket icon Merv Hughes to encourage...

SILVER SPONSORS

MOST VIEWED

 
CB’s The Work: The best ads of the… September 23 2026, 12:45 pm
 
 
CB’s most viewed stories of 2026 [so far]… September 16 2026, 11:10 am
 
 
Dare Iced Coffee tackles procrastination in ‘Done it… September 8 2026, 9:29 am
 
 
AWARD School free virtual masterclass to go behind… September 11 2026, 10:43 am
 

LATEST ISSUE

Campaign Brief Magazine

Campaign Brief Video: Interview with Barbara Levy, President and Founder of LIA, at start of awards judging + Creative LIAisons in Las Vegas

September 28 2026, 9:39 am | BY Lynchy | 1 Comment

Campaign Brief caught up with Barbara Levy, President and Founder of LIA, in Las Vegas at the start of awards judging an...

  
Leilani Horthy Banks’ Creative LIAisons Diary #1: Fear and loathing (and learning) in Las Vegas
0 Comments
It's 11 minutes to midnight midnight, I'm 38 hours into my first ever trip to Las Vegas, and my suitcase looks like...
  
The Wiggles kick off new Grand Final Friday tradition at AFL Grand Final Parade via Seeker Agency
0 Comments
Seeker Agency recently partnered with the AFL to evolve the 2026 Toyota AFL Grand Final Parade into a bigger fan...
  
LIA’s Creative LIAisons commences in Las Vegas
0 Comments
With theatrical sound effects, wicked humor and stories that grew more horrifying by the minute, Alexandra Taylor...
  
Coca-Cola gets nifty, thrifty and a little bit skux in new Aotearoa campaign via VML New Zealand
0 Comments
New work celebrates the different ways Coca-Cola fits naturally into everyday moments, through a distinctly Kiwi lens.
  
UNSW Sydney celebrates the role of difference in the path to progress in new animated campaign via Howatson+Company
0 Comments
Reinforcing the value of collaboration, the film is set to a cover of Canned Heat's 'Let's work together'.
  
KFC ‘boybands’ its new chicken tenders to make them even tenderer in new campaign via Special
0 Comments
Created under KFC's 'Go Full Chicken' brand platform the integrated campaign is built to capture both heart and appetite
  
CB Live at LIA in Vegas: Can creativity change laws, move governments, and protect human rights?
0 Comments
Rob Galluzzo of FINCH breaks down 36 Months, the campaign that helped raise the minimum age for social media in Australi
  
Campaign Brief Creative Circle: What’s hot in September 2026?
0 Comments
Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own
  
Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory
0 Comments
Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?
  
The New Wave ~ Berlin
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
BNZ Breakers launches new era with ‘Longshot’ film and fresh brand identity via Colenso BBDO
0 Comments
As the new strategic and creative partner of the BNZ Breakers, Colenso BBDO has been tasked with shaping the next...
  
Ant Melder’s LIA Diary #1: Sharon Stone, Ali Wong and the battle for 10 seconds of attention
0 Comments
"The dry heat, bright lights, constantly flashing slot machines, background thrum of the casino, slightly unnerving...
  
LIA 2026 judging kicks off in Las Vegas with new categories and 128 Creative LIAisons on the way
0 Comments
Judging for the 2026 London International Awards is officially underway in Las Vegas. Some of the industry's sharpest...
  
Special Australia wins Grand Effie and takes Agency and Independent Agency of the Year at 2026 APAC Effie Awards
0 Comments
Special Australia has taken out the top honours at the 2026 APAC Effie Awards. It won the Grand Effie for Uber's...
  
Initiative appoints Elle Galipienzo to the newly expanded role of Head of Impact
0 Comments
Initiative has appointed Elle Galipienzo to the newly expanded role of Head of Impact, reflecting growing client...

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2026

September 24 2026, 1:58 pm | BY Ricki Green | 0 Comments

The London International Awards’ Creative LIAisons program in Las Vegas has made a profound impact on the global creat...

  
VANDAL appoints Alicia Hollier as Experiential Producer
0 Comments
VANDAL, which was recently named the top production company in Asia-Pacific in Campaign Brief's The Work 2026, has...
  
Digital agency Wonderful backs problems not solutions with $25,000 social impact launch
0 Comments
Sydney independent digital agency Wonderful has launched 'Wonderful Possibilities', an annual initiative providing...
  
AAMI rescues the AFL Grand Final match ball with help from Kylie Minogue in latest ‘AAMI To the Rescue’ instalment via WPP Media OpenEra
1 Comment
Campaign transforms this year's missing Grand Final match ball into an out-of-this-world, stadium-wide rescue mission.
  
Tourism and Events NT’s ‘Best Kept Season’ returns with a new chapter via KWP+Partners
0 Comments
Tourism and Events NT's 'Best Kept Season' is back for a second year with an evolved creative platform from KWP+Partners
  
Campaign Brief Video: Interview with Barbara Levy, President and Founder of LIA, at start of awards judging + Creative LIAisons in Las Vegas
1 Comment
Barbara Levy, President of the LIA Award explains how LIA holds a unique place amongst the world's top advertising award
  
Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61
0 Comments
Campaign highlights the security of Telstra's network, which blocks millions of scam calls and texts every month.
  
Marcus Byrne: You just pressed a button
0 Comments
"In the mid sixties Robert Moog built a wooden box full of wires and knobs. Press a button and a sound came out..."
  
Bestads Best Outdoor of the Week: Zeekr ‘Zeekr by Taika Spotlight – Sunburn’ via Bastion Aotearoa
0 Comments
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
  
GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement
0 Comments
Proprietary measurement framework enables strategic intelligence to prove experiential marketing ROI.
  
The New Wave ~ Elevencom
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
Love, Doves, Levitation and Cantopop: FVSE Scores Uber’s Latest
0 Comments
Uber Hong Kong's latest campaign, 'Keep Doing What You Do', spins Gareth T's hit 'Your Ride Is Here' into a gloriously m
  
Specsavers gets fans ‘Spinning Around’ for AFL Grand Final in new OOH push via TBWA\Melbourne
0 Comments
Kylie Minogue fans will be 'Spinning Around' when they spot the latest Should've gone to Specsavers campaign...
  
Q Agency appoints former Google New York exec Brent Richardson as inaugural General Manager
0 Comments
Western Sydney-based creative and digital marketing company, Q Agency, has announced the appointment of award-winning...
  
VANDAL Australia and Arcade Manila lead Asia-Pacific production companies in Campaign Brief’s The Work 2026: Factory01, Suneta House and Directors Think Tank make up the Top 5
0 Comments
Australia’s Vandal has topped the production company rankings in Campaign Brief’s The Work 2026 with 37 Acceptances...
  
KidsCan launches new campaign via Droga5 showing how poverty keeps kids from school
0 Comments
The campaign’s call to action asks people to donate $30 a month to help provide the basics children need to get to schoo
  
LIA Creative LIAisons 2026 to bring 130 Young Creatives to Las Vegas next week
0 Comments
The LIA funded Creative LIAisons program is set to bring 130 young creatives from around the globe to Encore @ Wynn...
  
Fiji airport billboards call foul on fossil fuel advertising in Comms Declare campaign via Brains
0 Comments
Ministers and dignitaries arriving in Fiji for the Pre-COP talks will be met at Nadi International Airport by...
  
Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2026
0 Comments
Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...
  
Special, HERO, Hello, FOX Sports and Tourism WA announced as 2026 Adland ARIA nominees
0 Comments
Winner announced Wednesday, 18 November at the 2026 ARIA Awards.
  
Kill Boring Dead adds SavourLife and Toscano to growing brand portfolio
0 Comments
Social-first creative agency Kill Boring Dead (KBD) has expanded its relationship within SunRice Group's ANZ...
  
The New Wave ~ The Digital Picnic
0 Comments
The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
  
BYRDLI, Visit Mississippi and Travel South USA turn a creator road trip into a bookable travel storefront
0 Comments
Partner content - Global travel tech and commerce platform BYRDLI, Visit Mississippi and Travel South USA have...
  
NBL turns Melbourne billboard into a live scoreboard for Season 2027 launch via RCJ Media
0 Comments
The Hungry Jack's National Basketball League (NBL) has officially launched Season 2027 with its bold brand platform...
  
Ogilvy appoints international social specialist Cleber de Almeida as Social Strategy Director
0 Comments
Social@Ogilvy has appointed experienced international social specialist Cleber de Almeida as Social Strategy Director.
  
The Media Store retains RMIT University media account
0 Comments
Following a competitive, closed pitch, Australian independent media agency, The Media Store, has once again been...
  
bp Australia and New Zealand appoints Bastion as new social media partner
0 Comments
Bastion has added bp Australia and New Zealand to its growing social client roster, appointed as the brand's social...
  
Health NZ launches new national campaign ‘F. Meth’ to face and fight meth via VML Wellington
0 Comments
F. Meth aims to strengthen refusal, and make the decision not to use methamphetamine more certain.
  
Apparent expands Western Sydney University partnership to strengthen creative talent pathway
0 Comments
Apparent is expanding its long-standing partnership with Western Sydney University (WSU), becoming a major industry...
  
Blundstone reimagines ‘Well Worn’ from the wearer’s POV in new campaign via Thinkerbell
0 Comments
Iconic Australian footwear brand Blundstone has launched the next iteration of its global brand platform, 'Well Worn'
  
Bestads Best TV of the Week: Whoscall’s ‘We’re Begging You’ via Sour Bangkok
0 Comments
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a
  
THE VIRTUAL AGENCY launches for clients who need a whole agency, but can’t afford a whole agency
1 Comment
New hybrid creative model uses AI to make agency thinking faster + more accessible, while keeping senior human judgement
  
CB’s The Work: The best ads of the year [so far]
0 Comments
Campaign Brief selects Australia's best work in 2026 that seems destined for award show success.
  
Beyond the Brief: “What if it was like The Italian Job?” How Princess cracked MLC’s ‘The Heist’
1 Comment
For MLC's latest campaign, Princess - A Creative Company, was tasked with reframing super as an active plan people...
  
Former Havas Executive Stuart Hood launches new senior-led digital advisory, Unbriefed
0 Comments
Unbriefed launches with 'Built to be found, Made to be remembered' positioning to help brands realise digital potential
  
The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign
0 Comments
Where the first phase named the villain, the second focuses on the urgent need for tax reform. Gas is finite and so...
  
Georgina Otto: One brand renamed its entire network after a chant. Another put it in an ad. There’s a difference.
0 Comments
By Georgina Otto, Head of Brand Experience, Crave Group
  
WPP launches flagship production hub in East London
0 Comments
WPP has officially opens Devon's Point, a new, flagship production facility in East London. Spanning 34,000 sq ft across
  
The New Wave ~ Bonfire
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London
0 Comments
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
  
Everlab appoints OUTSIDE IN as creative partner for first major brand campaign
0 Comments
First task for OUTSIDE IN is an October campaign to introduce more Aussies to Everlab's proactive, data-led approach.
  
Racing Victoria reveals the grit behind the glamour in ‘SILKS’ mini-series via M+C Saatchi
0 Comments
Racing Victoria, in collaboration with M+C Saatchi, has launched 'SILKS', a docu-series taking viewers behind the...
  
Former HERO National ECD Shane Geffen joins Ogilvy Melbourne as Group Creative Director
0 Comments
Shane Geffen has announced his return to Ogilvy, revealing the move on LinkedIn as Group Creative Director, based...
  
Young Henrys launches Super Rice lager with a Super Fresh approach via Paper Moose
0 Comments
Rather than leaning on familiar Japanese rice lager tropes, Paper Moose translated the brewery's indie, unpretentious ro
  
ABC Kids launches interactive viewing experience ‘Bluey’s Auslan Sign & Seek’ to celebrate every episode interpreted in Auslan via Leo Australia
0 Comments
With every episode of Bluey becoming available in Australian Sign Language (Auslan), ABC Kids has partnered with...
  
New Holland travels through a year of farming seasons in new hybrid Ai film via Enigma 
0 Comments
The film blends traditional photography, real machinery and authentic engine recordings with advanced AI filmmaking. Eve
  
IMAA celebrates 2026 Female Leaders Of Tomorrow graduates across Australia
0 Comments
A graduation ceremony for the Western Australian Female Leaders of Tomorrow intake will be held in Perth in October.
  
Award-winning ECD Jordan Sky departs Saatchi & Saatchi New Zealand following 12-year stint
0 Comments
After an incredible 12-year stint, Executive Creative Director Jordan Sky has left Saatchi & Saatchi New Zealand...
  
Australian Marketing Institute appoints Lauren Hyde as new CEO
0 Comments
The Australian Marketing Institute has announced the appointment of education and marketing leader Lauren Hyde as CEO.
  
Twisted Healthy Treats launches FroYo Protein range with design via TRP
0 Comments
Australia's only female-led frozen dessert manufacturer, Twisted Healthy Treats, has launched its new FroYo Protein...
  
M&C Saatchi Australia’s All-Time greatest hits: Tom McFarlane, Paul Taylor, Ben Welsh and Cam Blackley pick the campaigns to remember
2 Comments
There were mixed views on how the business would go, particularly here in Australia, where some said it was just a shop
  
Level Two Music shows how music and artists can become part of the idea itself
0 Comments
"Artists don’t just bring reach. They bring ideas, communities, credibility and cultural context. And when the fit is
  
The Music Soups takes music supervision global
0 Comments
The business may be new, but the experience behind it certainly isn’t. Between them, Norton and Pearce bring more than 2
  
Aussie expat Tim Pashen co-writes ‘Reject the Rejections’ campaign for People Like Us, tackling AI hiring bias via Worth Your While
0 Comments
'Reject the Rejections' calls for greater transparency and human oversight in automated recruitment.
  
The New Wave ~ WolfKing
0 Comments
The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
  
Noisy Beast returns to support Frocktober for second year
0 Comments
Noisy Beast has announced it is once again supporting Frocktober, the Ovarian Cancer Research Foundation's (OCRF)...
  
A little time. A lasting difference. Centacare launches respite foster care campaign via SAUCE.
0 Comments
Campaign challenges the misconception that becoming a foster carer requires a full-time commitment.
  
Thompson Spencer challenges the industry to hit the floor for cancer survivors
0 Comments
Thompson Spencer is challenging agencies, suppliers and partners across the industry to join their team for the...
  
PHD Melbourne promotes Kathryn Weatherlake to Managing Director
0 Comments
PHD Australia has promoted Kathryn Weatherlake to Managing Director of its Melbourne office, recognising her...
  
Woodford Reserve makes hosting fashionable with ‘The Host Tux’ via We Are Different + COMMAS
0 Comments
Super-premium bourbon brand Woodford Reserve and earned-first creative agency We Are Different have launched...
  
Former Leo Group Strategy Director Vince Usher joins Today the Brave as Senior Strategy Director
1 Comment
Today the Brave has appointed Vince Usher to Senior Strategy Director, as the independent agency looks to bolster its...
  
Burnet Institute + Hepatitis B Voices Australia bust Hepatitis B myths with ‘You can’t get hep B here’ campaign via indie agency Enigma
0 Comments
For Australia’s Chinese and Vietnamese communities, misinformation about hepatitis B can cause stigma and shame for peop
  
Brown Brothers encourages women to ‘Wear the Damn Dress’ in new Prosecco campaign via TABOO
0 Comments
Latest evolution challenges Australians to stop waiting for the "right" moment to enjoy themselves.
  
De’Longhi enlists Brad Pitt and 16 dogs for new Spike Jonze-directed campaign via LOLA Madrid
0 Comments
De'Longhi brings together Brad Pitt and Spike Jonze to celebrate coffee rituals in latest global campaign.
  
By ABLO adds two senior hires as it outgrows “social agency”
0 Comments
Brisbane agency By ABLO has made two senior appointments as it expands from a social specialist into a full content...
  
Neon Treehouse strengthens Adelaide team with senior hires and media leadership promotion
0 Comments
Australian digital marketing agency Neon Treehouse is strengthening its Adelaide team with two senior appointments...
  
Tegel highlights family connection around mealtimes in new campaign via dentsu Aotearoa
0 Comments
Tegel has launched a new campaign with dentsu Aotearoa that turns a long-recognised social challenge into a brand...
  
TBWA takes out Network of the Year in Campaign Brief’s The Work 2026 with VML #2, HAKUHODO #3
0 Comments
The network’s result was led by TBWALintas India with 27 Acceptances and TBWASMP Philippines with 24...
  
Charlie Godinet returns to Colenso BBDO as Group Creative Director
0 Comments
Following the announcement of his departure from Daylight last week, Charlie Godinet has returned to Colenso BBDO in...
  
Mosaic Music + Sound: world-class work because every brief gets cast like a film
0 Comments
Three years in, the Surry Hills studio’s work is going out globally. The way it gets made has not changed.
  
“It’s actually very profound”: ABC iview launches ‘We’ve Got A Story For You’ campaign via Princess
0 Comments
New campaign positions ABC iview as a place where audiences can discover stories that entertain, surprise and connect.
  
1st Energy appoints Habitat M following a competitive pitch
0 Comments
Agency selected to help build a more distinctive brand and turn growth ambition into measurable customer acquisition.
  
Domino’s transforms Sydney into a slice of New York with New Yorker taxi takeover and Block Party via SPEAK Communications
0 Comments
Domino's Australia is taking its New York takeover to the streets, with a custom-wrapped yellow New York-style taxi...
  
The New Wave ~ Paper Stone Scissors
0 Comments
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
  
G Squared founders launch Mercantile Co. to unite growing specialist digital agencies
0 Comments
The founders of award-winning digital marketing agency G Squared have launched Mercantile Co., a new parent company...
  
‘Eat the Wild’ campaign via Bonfire goes viral: viewers fall for Skull Island Prawns hook, line and sinker
0 Comments
Campaign went viral with more than 2m organic views on Instagram and 30,000 plays on YouTube within days of launch.
  
St John Lottery launches new ‘Good Good’ campaign via Ogilvy and WPP Media
0 Comments
At the centre of the launch film is a St John Lottery winner enjoying the spoils of his new dream home, side-by-side wit
  
Sound+Music in 2026: human craft, creative judgement, collaboration become the premium
0 Comments
There is more content, more technology, more platforms and more opportunity to make sound part of the creative idea – bu
  
Samsung launches new digital OOH campaign ‘Welcome to Foldables’ in Australia
0 Comments
Campaign comes as it showcases and celebrates eight generations of innovation and leadership in the Foldable category.
  
Rory McKechnie departs McCann NZ after nine years for ECD role at TBWA\New Zealand
0 Comments
TBWANew Zealand has appointed Rory McKechnie as Executive Creative Director, following nine years leading creative...
  
Beyond The Brief: How ECU and Rare broke the mould to ‘Go Further’
0 Comments
"Failure and hardships are part of life, so they needed to be part of ‘Go Further’."
  
Powerball’s playful jackpot advertising gets a new lease on life with McCann New Zealand
0 Comments
Powerball's iconic 'tittle' characters are getting a glow up, with richer detail, more imaginative storytelling and...
  
Slick Me Baby One More Time: Bouf launches ode to Britney to promote new Slicking Stick
0 Comments
Australian haircare brand Bouf has launched a new campaign for its most-requested styling product...
  
The New Wave ~ Curious Nation
0 Comments
The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...
  
Guy Rintoul joins Shout Digital as Head of Growth
0 Comments
Shout is hailing the arrival of Guy Rintoul as its new Head of Growth as it looks to continue its heathy growth...
  
Alba Thermal Springs & Spa launches new tech-free tranquillity campaign via HERO
0 Comments
Created by independent agency HERO, Tech-Free Tranquillity is an invitation to Australia's fast-paced workforce to...
  
PointsBet hides four legit NFL tickets among 10,000 counterfeits in new work via Sunday Gravy
0 Comments
PointsBet has given away four legitimate NFL tickets hidden among 10,000 counterfeits, as part of its latest work...
  
Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront
0 Comments
Prime Video's average monthly ad-supported reach in Australia has grown to over 5.5m viewers, up 10% year on year.
  
CommBank CMO Jo Boundy set to depart for MD of resorts and lodges at Journey Beyond
0 Comments
Commonwealth Bank Chief Marketing Officer Jo Boundy is departing the bank after four and a half years...
  
Zeekr and Oscar-winning director Taika Waititi go headlights-only for new photographic collaboration ‘Spotlight’ via Bastion Aotearoa
0 Comments
Zeekr has partnered with acclaimed filmmaker and creative Taika Waititi to launch Spotlight, a new photographic...
  
Hay Street appoints humann. as communications partner following competitive pitch
0 Comments
Independent creative communications agency humann. has been appointed as the communications partner for Hay Street...
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2026 Campaign Brief