GPY&R SYDNEY SNARES PLANNING GURU FROM MILLWARD BROWN

George Patterson Y&R Sydney has significantly boosted its planning capacity with the appointment of Vivian Rowden to the post of Planning Director.

For the past three years Rowden has served as managing director of Millward Brown Australia and New Zealand and previously worked for 17 years with Ogilvy and Mather starting in Africa and rising to managing partner of the Chicago office.

GPY&R CEO Mark Mackay said Rowden’s hire was a significant coup for the agency: “She has outstanding research and planning credentials across leading global brands like Unilever, American Express and Kimberly Clark. Planning is a pivotal role in the agency and Vivian will be a great asset to our planning department and our clients.”