ARITHMETIC ADDS DIANA LEACH

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DIANA-LEACH.jpgFollowing three successful years of directing TVCs, branding promos and a variety of television projects as a freelance director, Diana Leach has signed with Sydney based TVC production house, Arithmetic.

Best known for her luscious digital design work for SBS and her abilities to elicit candid performances in campaigns for Oil of Olay, Sky and Monster.com, Diana has recently directed several highly acclaimed films for the ABC and

Bill Granger’s most recent food series for the BBC and Lifestyle Channel.

“Its rare to have a director with such myriad and accomplished skills,” says Arithmetic’s Executive Producer Andrew McPhail. “Skills that somehow manage to join the seeming divide between believable performances and sophisticated digital design make Diana a perfect fit for where Arithmetic and its roster of highly talented film makers are headed.?

Says Leach: “I’m really excited about this alliance, I feel that Arithmetic have the strategic and creative savvy to meet challenges in the new media paradigm while caring about making quality TVC’s.”

Diana is a Graduate of Victoria’s prestigious Swinburne Film and Television School.

For further information or a showreel contact Andrew McPhail on Tel: 02 9016?4002. Email: andrew@arithmetic.com.au or see her work at www.arithmetic.com.au