AWARD SCHOOL 08 KICKS OFF LAST NIGHT IN MELBOURNE WITH DRINKS AT THE VCA
AWARD School Sponsor News Limited, students, lecturers, tutors and AWARD Committee members came together last night at the VCA to celebrate the opening of the 25th year of the ideas based training programme for aspiring art directors and copywriters.
Jim Ingram and Ben Couzens, senior creatives at George Patterson Y&R Melbourne, spoke on the topic of ‘Ideas – Curiosity’. Speakers also included Adam Joseph, Media & Marketing Insight Manager News Limited, and Lucy Mckee, General Manager AWARD.
1st place winner in 2005, Chris Shoolman, delivered invaluable advice on how to survive the AWARD school journey. He is currently working as an art director at DRAFT FCB, Melbourne.
The night continued at Riverland Bar & Café where eager students met peers, tutors and lecturers. This year’s programme involves 47 accepted students, 19 tutors across 8 agencies, and lecturers including Eugene Catanzariti from Badjar Ogilvy, Emma Hill and Paul Reardon from Clemenger BBDO, Scot Lambert from Draft FCB, John Mescall from Smart, David Ponce De Leon from Lifelounge, John Skaro & Roger Nance from JWT and Brett White from Visual Jazz.
This year’s School has an even greater lean towards core skills and idea generation in the first semester; a three-week break in the middle and a stronger focus on the implementation of ideas in the second half. Due to the success from last year, 2008 will see students relying on the pen and paper to convey their ideas, as opposed to computers.
Pictured from top:
Speakers Chris Shoolman – DRAFT FCB, AdamJoseph – News Limited, Jim Ingram – George Patterson Y&R, and BenCouzens – George Patterson Y&R.
Tobias Cummings – student, Garret Fitzgerald – student and Tom Kearney – student/.
Stephen Raabe – student, Sam McCarron – DDBMelborne (tutor 2008), Callum Fitzhardinge – DDB Melbourne (tutor2008), Lee Phillips – Student.
Ben Couzens – George Patterson Y&R (AWARD School co-head 2008), Josh Armstrong – student, and Craig Ising – Student.
15 Comments
Best. looking. intake. EVER!
😉
Jeez, I wouldn’t be making any cheap wisecracks about Craig Ising’s name, such as ‘Ising Sugar’ or ‘The Ising On The Cake’. Looks like he could put you in a headlock and rip your bonce clean off your shoulders!
where’s nick condon and andrew little from the Sam McCarron – DDB Melborne (tutor 2008), Callum Fitzhardinge – DDB Melbourne (tutor 2008)?
WHERE GRANT? Should he be doing this instead of interns?
Garret wears Star Wars socks to Client Meetings! Congrats mate!
Woogie you look so handsome on your first day of school
All I see is a bunch of white guys
10.24: And that’s different from the average creative department?
9:21, You’re talking out of your ass, a pretty common occurrence on this Blog. First, Grant hasn’t started yet at DDB. So he can’t decide who tutors and who doesn’t. Second, an Executive Creative Director of a major multinational agency with 20 years experience, family and kids, generally doesn’t have time to tutor anymore, specially if he has done it a few times over the years. He could probably give an hour for a lecture at most. But that’s a different issue. Third, Sam and Callum are not interns. They are very competent young creatives with a lot of talent and a lot to offer as tutors, not only because they bring a fresh perspective on a course they recently completed themselves successfully, but also because it helps keep the mix of tutors right. And I’m not either of them, but I did tutor Callum a few years back. And I know he’s worthy of this task. So If you have an axe to grind, are little envious or maybe ignorant, spare us your dribble, get your head down and come up with some ideas. Maybe they’ll ask you tutor next year.
1:16PM
I agree with you up to a point. I did AWARD School a number of years ago and assumed that the people tutoring me had some runs on the board in terms of experience, awards etc. etc.
That’s not a personal attack on Callum or Sam, one of whom I know personally. It equally isn’t intended to diminish their ability or potential. I’m sure they will have their day in the creative sun.
To me, it’s kind of like a driving instructor. You don’t see too many who are still on their “P’s” themselves.
Point taken, and indeed the majority of tutors do have runs on the board in terms of experience, awards etc. etc. Still, the majority of complaints I’ve received about AWARD School over the years are about the incompetence of ‘seasoned’ tutors that don’t bother to show at their own tutorials or are too up their own asses to offer some solid constructive feedback. I’m yet to hear my first complaint about the ‘younger’ tutors, and there’s been a few over the years. Nowadays, obviously less young and more ‘seasoned’. At the end is all up to you. And only you. It doesn’t matter how experienced your tutor looks on paper, if you don’t do the work.
The big difference is that if your driving instructor is incompetent, you die.
yeah man, who gives a shit how experienced tutors are. if they put the time in, they’re worth more than any old crusty CD. you gaybos.
But the point is that the talent pool seems to be restricted to white guys.
And judging from the lack of response to the earlier comment it doesn’t seem to bother anyone.
A bit odd.
It’s also restricted to balls.
1:26…
Plenty of girls there…
The person taking the photographs was a young lady – perhaps this explains why she only took shots of dudes. 😉
restricted to white dudes – pfft
ffsake the entries are judged anonymously