LOWE SYDNEY TARGETS ALL CREATIVE CHANNELS WITH NEW SENIOR TEAM

Lowe Sydney has bolstered its creative ranks by appointing senior creative team Matt Cramp and Sesh Moodley to work across all communication channels, from traditional advertising to digital to experiential.

The pair was previously at Leo Burnett Sydney for four years, where they worked on high-profile campaigns for Virgin Credit Card, NRMA, Canon and Colonial First State. 

“Now more than ever, we need big creative thinkers with a progressive and experimental outlook, and in Matt and Sesh, these qualities seem innate. As such as they are perfect fit for our team here and will no doubt be a fantastic asset to the agency’s evolution,” Lowe executive creative director Dave Johnson said. 

Both Cramp and Moodley are multi-award winning creatives who have worked in agencies in the UK as well as Australia. 

“Dave Johnson is one of the few world-class creative directors in this country – and a really good bloke! We jumped at the chance to work with him, and the agency that produced LynxJet and MTV ‘Snoop’ – some of the best multi-platform creative work in Australia,” said Cramp.