NEW MOON RISES
Today the companies formerly known as Moon Design and Newgency merge under Moon Communications Group, drawing together the divisions of Design, Advertising and Digital into a single offering and consolidating its senior management team.
“We want to provide clarity to our clients and the market around what we do,” said Anouk Darling, Moon Managing Director. “We are well known for our heritage in design, and as Moon Design we have rebranded some of the largest brands in Australia and internationally.
“Over the past year we have concentrated on expanding our services, strengthening our advertising capabilities and acquiring leading digital agency Newgency. Now we are all under one roof and under one name. Moon is stretching the brand experience by taking brands anywhere.”
Moon has also brought together a senior management team each with experience across multiple disciplines. Alongside Darling, former Newgency Managing Director Gavin Gorazdowski becomes Managing Director of Digital, Chris Laws is Client Services Director, and creative leadership is under Greg Logan – who joined last month as Executive Creative Director – Mark Moffitt as Creative Director and Linda Jukic as Creative Director of Brand Design.
“Over a year ago we merged 60% of Newgency’s business with Moon Design and the results exceeded our expectations,” Darling said. “The next logical step was a complete merger, which we have now achieved through Moon Communications Group.”
During the past year, Moon has won business from many leading Australian brands including IAG internal communications, AGL Bright, and Parklands.
The rebranding of its own business represents the beginning of a new growth phase for Moon, as it communicates the scope of its integrated offer across its client base and beyond.
“We have been working towards this model for the past year, to be able to offer our clients integrated strategic thinking across multiple disciplines, from identity development to digital innovation,” said Darling.
The name change for the group, located in Cooper Street, Surry Hills, is effective from today.
Moon Communications Group Management Photo caption: Sitting L to R: Linda Jukic – Creative Director of Brand, Anouk Darling – Managing Director, Mark Moffit – Creative Director. Standing L to R: Chris Laws – Client Services Director, Gavin Gorazdowski – Managing Director of Digital. Not present: Greg Logan – Executive Creative Director
16 Comments
Something about moonboots…
Have always loved looking at Moon’s work.
Good luck to you all.
What’s with the man boots?
Surely New Moon would have made more sense?
The idea of a moon has been around for years.
yes, the man boots are interesting. oddly cool.
I’m a bitter and twisted washed up failure so I’ll just think of something really pathetic to be sarcastic about like what their wearing.
Get over yourself.
Good on you Moonies.
6.24pm, it’s what ‘they’re’ wearing.
You must work in design.
do they walk the walk in those boots? What’s their work like? Come to the advertising table by all means, but what are you bringing in terms of no bullshit work? There’s too much talk as it is.
good luck, but show us your work!!!!
If 6.24 really worked in Design then he would have requested his comment to be set in Futura but that is of course, only if he had got past Bodoni.
What was this article about again?
It’s a long way from the Creative Village…. Congrats.
who what ?
Killer boots, man.
Luke, I am your father.
Just how good is Moon?
The Rudd stuff proves they are brilliant. – I mean, his name is Kevin and they still made him a winner.
But the boots, I dunno about the boots.
Congratulations great partnership!