News Ltd Young Lions finalists announced
First round judging of the News Limited 2009 Young Lions competition is now complete for Media, Print and Cyber categories.
News Limited runs the local competition to discover six Young Lions to send to Cannes as Australian representatives in Print, Cyber, and Media categories. Now in its second year, the News Limited Young Lions 2009 competition attracted 171 entries from across the country.
Says Garth Agius, Group Director of Marketing, Advertising &Integration at News Limited: “The Young Lions competition is a uniqueand exclusive element of Cannes made available through News Limited asOfficial Australian Representatives of the International AdvertisingFestival.
“We invited judges from across the Media and Creative industry aroundthe country to be involved in the judging process who all agreed thelevel of entries received this year was outstanding in all threecategories”, he said.
Print Finalists
The 2009 print brief required entrants to develop an executablecampaign for Moshtix.com.au online ticketing agency. The brief requiredentrants to utilize a creative shape from News Limited’s ‘Think Outsidethe Rectangle’ initiative that encourages the use of creative shapes innewspapers.
Print judges commented on the work as inventive use of the medium and a great display of the young talent in the industry.
The 2009 Young Lions Print Finalists are:
Nathan Burley – The Foundry Melbourne
Matthew Hine – The Foundry Melbourne
Jake McLennan – Gallery de pasquale Brisbane
Josh Braithwaite – Gallery de pasquale Brisbane
Garret Fitzgerald – BMF Sydney
Neil Walshe – BMF Sydney
Ben Clare – JWT Sydney
Steve Iannello – JWT Sydney
Simone Brandse – M&C Saatchi Sydney
Nick Morrissey – Three Drunk Monkeys Sydney
Cyber Finalists
2009 Cyber brief required entrants to develop on online campaign tocelebrate Vogue Magazine’s 50th anniversary edition. The objective ofthe online campaign was to attract new readers and increase copy sales.Judges felt this year’s work was superior to last year with some greatcampaigns on display.
The Young Lions 2009 Cyber finalists are:
Brad Cohen – Soap Creative, Sydney
Jola Szymanska – Webling Interactive, Sydney
Anthony Stroud – Tribal DDB, Sydney
Karen Ferry – Tribal DDB, Sydney
Tristan Graham – Smart, Sydney
Verity Kowal – Smart, Sydney
Andrew Ferguson – Tequila, Sydney
Natalie Cheng – Tequila, Sydney
Media Finalists
This year, Media category entrants had the opportunity to compete at astate level before progressing to the final round. Finalists werejudged by state based industry panels and have been drawn from Sydney,Melbourne and Brisbane to compete in teams of two for their state.
Angus Frazer, Strategy Director at Mitchell & Partners said: “YoungLions is an important initiative by News Limited as it actively fostersthe industry’s young talent and puts Australia on the internationalstage. This year’s competition produced a high standard of entrants,which has made the judging difficult but more exciting”.
The 2009 Young Lions Media Finalists are:
News South Wales
Lauren Cassar – Bellamy Hayden
Tristan Burrell – Universal McCann
Hugo Cutrone – Universal McCann
Gail Trueman – Mindshare
Ingrid Leddin – OMD
Chris Cardew – Bellamy Hayden
Victoria
Hayley Jones – OMD
Cynthia Leong – OMD
Queensland
Nicole Fleming – ZenithOptimedia
Nada George – ZenithOptimedia
The final round of the Young Lions Media competition will commence inSydney on Wednesday April 22nd. Finalists will be issued with a mediabrief, and will have 24 hours to prepare their response and presentback to the judging panel.
“We designed the second and final round to emulate the Cannesexperience, whereby finalists are provided with a brief and 24 hours torespond in a presentation to a select panel of judges,” said Agius.
All finalists will be invited to a special event on April 23rd, 2009for the announcement of the six winning Young Lions who will travel toCannes in June and represent Australia.
27 Comments
Where’s Iggy?!
I hope they do the right thing this year and publish the cyber finalists and winners. Lynchy, where do the organisers publish the work?
Who’s Iggy?
Well done Jake and Josh!
Cyber: Sydney club.
Did the guys that got the extension win, anyone know?
If they did that’s dodgy, if they didn’t, well why the extension you work was crap anyway….
Let us see the winning work so we can all start whingeing
Ooooh, someone younger than us are getting a leg up in a feudal industry. Lets be the inspiring creative poobags we all claim to be and have a big whinge about it.
Well done guys!
This should be amusing. Show the work
Nice 1 Garret and Neil! We were too old to enter, I guess we’re not young lions anymore, more like old dogs. Best of luck with the final judging. Cheers from Melbourne G.
Junior Senior are still junior enough to enter a comp like this even though we all think they are looking so senior… N1 JS
ONYA GARRET!!!
Wasn’t one of the winner’s husband on the jury?
Garret/Neil – hot hot hot!
I can smell anger
Go Gaz and Neil. Well done, you deserve it boys.
A
well done Jake, remember to take good toilet paper with you,
Let’s just say…
I thought they were 35??
Onya Garret (and Neil) – not bad for an ex-suit, my friend.
Oops, should we keep that quiet?
Nice work Andy + Nat, good luck with the double.
Jake and Josh???? where’s Daniel gone?
Good one Fitzy.
lets hope this one is fair this year….
The Sydney Show goes on.
Go Stevie! Can’t think of a more deserving person….