BMF appoints Fred Haas as CD digital

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BMF Sydney has lured awarded digital creative Fred Haas from Tribal DDB Melbourne to the position of creative director digital, following the recent departure of Chris James to pursue other opportunities. Haas has been replaced as digital CD at Tribal DDB by Nick Cummins.

Haas will report to Dylan Taylor (Creative Director Direct), and work alongside Simon McMaster (General Manager Digital) and Aaron Michie (Digital Planning Director) within BMF’s converged agency model.

“Everyone here is excited to have someone of Fred’s calibre joining BMF,” says Taylor (pictured far left with Haas).  “We feel Fred’s capabilities will be a great addition to our digital offering.”

Says Haas: “I’m really looking forward to working at BMF – they have a unique role in the market and a great suite of clients to showcase some great work.”

Haas has held significant senior roles in advertising and interactive media, including Tribal DDB, Grey Worldwide, Ninemsn, OneDigital, GP Bates, and Condenast Publishing Group.  He was a panel judge in the New York Festivals and most recently for the Australian Direct Marketing Association. He has won numerous global advertising awards, including the prestigious Webby, Clio, D&AD, Mobius, and International Automotive Awards.