2010 Australian Young Lions finalists announced

The first round of judging of the News Limited 2010 Young Lions Competition is now complete with over 50 senior agency professionals Australia wide having been involved in the judging process. From the 310 entrants in this year’s competition, the judges rewarded 84 talented individuals with a ticket through to the next round where teams will compete in a 24 hour challenge for their chance to win a spot on the Australian Young Lions team in media, print or cyber and represent Australia in the worldwide Young Lions Competition in Cannes.

In the Media category, a total of 16 individuals from four states havebeen selected as state finalists to answer the 24-hour brief on May19-20. Leading the charge of successful media agencies is UniversalMcCann and OMD, each have four individuals selected to compete in thesecond round. MediaCom has two representatives and Mitchell’s,Mindshare, ZenithOptimedia, The Brand Agency and Maxus Perth have onerepresentative each.

Angela Feruglio, Director, Business Planning of Mindshare Melbournecommented following her judging experience in Melbourne:”Congratulations News Limited for developing a fantastic program thatfosters young emerging talent. The ultimate money-can’t-buy prize toCannes certainly generated enthusiastic and passionate entries fromyoung media professionals, who spanned 6 weeks to 4 years inexperience. The standard of presentations were excellent given theirtenure, and sparked interesting discussion amongst the judges as to whocould survive the pressure of the next round.”

In the Print category, judges selected a shortlist of 25 creative teamsto progress to the second round and receive the 24-hour brief. Leadingagencies were Leo Burnett with 3 teams selected and two each fromClemenger BBDO, DDB and JWT. Chris Hitchen, CEO of Getprice, said “Towalk into a room and see over a hundred creative ideas for the Getpricebrand was a huge thrill for me. Some of the best young talent fromaround the country had put an enormous amount of thought and effortinto their work and the results were fantastic from both a creativepoint of view and in terms of meeting the objectives we’d set. To beable to then discuss those ideas with some of Australia’s top creativeminds was a real privilege and determining who made it through to thenext round proved to be a real challenge.”

The judges in the Cyber category selected a shortlist of 9 teams withClemenger BBDO at the top of this table with 2 teams. The successfulentrants together with the print shortlisted teams will receive theirsecond round brief designed to prepare them for the Cannes experienceon May 10.

News Limited Group Director of Marketing: Advertising &Integration, Garth Agius (left) said the Young Lions work submitted is of thequality we’ve come to expect and everyone who entered the competitionis a credit to the agencies they work for: “From over 300 possibles,we’re down to 84 talented individuals now poised to compete in a 24hrcompetition to book their seat on the plane to Cannes.”

The three winning teams representing Australia at the 2010 worldwideYoung Lions Competition in Cannes June 20-26 will be announced at anevent to be held on May 20. Winning teams will receive return flights to Nice, accommodation and aYoung Lions registration to the Cannes Festival with access to all theseminars, awards ceremonies, showcases and the Young Lions party. TheYoung Lions registration also allows them to participate in the YoungLions Zone, which includes ten master classes and interactive kiosksshowcasing winning work from the worldwide Young Lions competitions.

The full list of the successful first round entrants are listed belowand can be viewed on the OzCannes website at www.ozcannes.com.au

Print Shortlisted teams

Sharon Condy and Josh Murrell, CHE Melbourne

Simon Hipgrave and Emlyn Allen, Junior

Georgina Seccuill and Amelia Birrell, Whybin/TBWA

Andrew Slattery and Amy Weston, Clemenger BBDO

James Orr and Elle Bullen, Leo Burnett

Nathan Kent, Leo Burnett and Tim Seow, Marmalade

Ryan Albuino and Andrew Chu, Marketforce

Daniel Barrett and Matthew Ennis, BWM

Nadia Ahmad and Anna O’Donoughue, Freelance

Kieryn Humphries and Lisa Dupre, SapientNitro

Manuela Ortiz and Nic Maumill, Showpony Advertising

Stefanie DiGianvincenzo and Danile Grech, Cubed Communications

Patrycja Lukjanow, M&C Saatchi and James Blow, JWT

Ferry Lie and Levin Han, Pepper Crane Productions

Paul Spelman and John-henry Pajak, Leo Burnett

Archana Murugaser and Chloe Banicevic, DDB

Rob Kleckner and Dan Oliva, Leo Burnett

Simone Louis and Rebecca Alperstein, Three Drunk Monkeys

Joshua Braithwaite and Sebastian Vizor, Clemenger BBDO

Michael Harris and Fabian Hupfauf, M&C Saatchi

Jim Curtis and Erwin Santoso, DDB

Ben Clare and Steven Iannello, JWT

Paul Coghlan and Julia Kreisz, Meerkats

Luke Chard and Henry Azzi, Ogilvy

Leo Barbosa and David Roberts, US

Cyber Shortlisted teams

Gene Brutty and Timothy Seddon, Longtail

Brett Walsh, Pusher and Natalie Dummigan, Freelance

James De Angelis and Jeffrey Mok, Whybin/TBWA/Tequila

Joao Lopes, The Campaign Palace and Karen Ferry, Tribal DDB

David Weir and Alice Le, Soap Creative

Joshua Braithwaite and Sebastian Vizor, Clemenger BBDO

Chen-Huan Wang and David Mugford, Leo Burnett

Giles Watson and Jessica Povey, McCann Erickson

Nicholas Kelly and Calvin Teoh, Clemenger BBDO

NSW Media Finalists

Maura Tuohy, UM Eb Yusuf, OMD Pia Coyle, UM Sam Geer, MediaCom Chanelle Flavell, Mitchell & Partners Jacquie Pierson, OMD

WA Media Finalists

Geoff Mann, Stockland Lana Nelligan, Maxus Perth Taryn Payne, The Brand Agency

VIC Media Finalists

Adam Pinto, Mindshare Eridani Baker, UM Kristyn Heywood, UM Tom Slattery, OMD Samantha Susa, MediaCom

QLD Media Finalists

Annabelle Rogers, OMD Hannah Rowe, ZenithOptimedia

The 57th International Advertising Festival will be held June 20-26, 2010 in Cannes, France.