Kaleidoscope appoints Alan Riva as new CEO

Kaleidoscope Marketing Communications has completed its handover of the business with Alan Riva now formally taking on the role of CEO from Kylie Green. The move is part of the growth strategy at Kaleidoscope that, over the past 24 months, has seen it expand its traditional promotional solutions to an integrated offering that focuses on creating behavioural change across retail, live and data driven channels.

Says Riva: “I am excited to step into Kylie’s shoes and to continue to work with the amazing talent we have amassed at Kaleidoscope. The leadership transition has been smooth and enjoyable as succession is something Kylie and I have been working on since my first day on the job two years ago. For our clients and everyone who knows Kaleidoscope, it is very much business as usual as we continue to develop solutions that create short and long term value for brands by connecting with their customers and managing ongoing customer relationships.”

The evolution of the Kaleidoscope business has seen it become a keypartner with clients including Emirates, Panasonic and Nivea.Kaleidoscope is widely known as a best in market agency creating andactivating shopper marketing, brand experience, loyalty and coalitionmarketing campaigns, including the recent award winning campaign forEmirates picking up gongs on a local and international level.

Kaleidoscope has been successfully led by Kylie Green since 1998 and in2008 Alan was brought on board to help drive the business forward. Thecombination of Alan’s passion for delivering results for clients,wealth of experience across marketing disciplines and his businessnouse will be integral to Kaleidoscope’s next successful chapter.

Departing CEO Kylie Green said: “The current team at Kaleidoscope hostssome of the best talent I have ever worked with and I am so proud ofall of the achievements of the agency. Having hand-picked a fantasticsenior management team in Alan Riva and Guy Johnson and having workedclosely with Alan to ensure a smooth transition, I am very excited towatch them continue to grow from strength to strength. Alan has been agreat support to me and the team and deservedly will now lead theKaleidoscope team from this point on.”