The Campaign Palace unleashes Panasonic’s biggest-ever LUMIX campaign with three TVCs
This Sunday night, The Campaign Palace launches Panasonic’s biggest-ever LUMIX campaign, with three 30-second TV spots, featuring three of its topline cameras. Jacques Burger, CEO, Campaign Palace, says that the new campaign continues the tradition of great, memorable Panasonic communication. “It is a good demonstration of how focusing on a single-minded product benefit delivers engaging and breakthrough creative work.”
VIEW THE SPOTS HERE:
LUMIX DMC-TZ10
LUMIX DMC-G2
LUMIX DMC-FT2
The ads will be seen on free to air metro and regional TV stations across Australia, as well as pay TV, backed by targeted magazine and online advertising for each model, and point of sale. The DMC-FT2 will also feature in large-format outdoor locations in Sydney, Melbourne and Brisbane and have prominent branding all season at Victorian snowfields.
Matthew Mannall, marketing communications manager, LUMIX, Panasonic, said: “LUMIX has truly come into its own in 2010 as one of the most recognised camera brands in Australia. This new campaign brings the standout features of the new LUMIX range to life in a lighthearted and humorous way.”
‘You don’t have to be a great photographer to take great photos’, is the theme for the LUMIX DMC-G2 Micro Four Thirds camera.
“I think the G2 campaign really captures the essence of the G Series, where consumers that are stepping up from point and shoot photography get outstanding results without the need for expert knowledge – with the help of features such as Intelligent Auto to select settings intuitively and Full Time Live View to check how the image is going to look before they shoot,” says Mannall.
The campaign for the LUMIX DMC-TZ10, the latest model in Panasonic’s iconic ‘travel zoom’ series, highlights the benefits of geotagging to organise your images, with built in GPS preventing those mixed up holiday shots.
Panasonic’s popular ‘Skim’ ad will also reappear, now highlighting the latest LUMIX DMC-FT2 ‘Tough’ compact model that is waterproof, dustproof, shockproof and frost-proof for photographers who enjoy the rugged outdoors.
Mannall added: “We have targeted a different suite of print and online magazines in line with the appeal of each camera – for example, we will see online activity on travel inspiration and purchase sites such as Lonely Planet and Yahoo Travel for the DMC-TZ10. The DMC-FT2 will feature in high-impact media as well as targeting niche surfing, skating and snowboarding titles; while we will reach the DMC-G2 audience of people who want to get more when they capture their life moments through a mix of lifestyle and technology enthusiast media.”
27 Comments
So there are actually two new ads not three. Why don’t you just say that instead of trying to make out it’s a new campaign of three ads. I do like the new slide show ad.
The GPS one I didn’t like.
Panasonic has a history of great ads?
Really?
the mountain one is still the best. Others feel formulated and old.
Meh.
i agree, slide is nice.
Who directed the new ones?
I preferred the holiday snaps one.
tough crowd.
The gallery spot is the stand out….nice direction from someone….is there a credits list??
The mounatin stream one is nice – the other two are cringeworthy
There are three types of people: those who can count, and those who can’t.
Nice work on the art galley spot, lead guy is awesome
Particularly like the slideshow ad. Some good work and nice to see an electronics company actually communicating a benefit rather than the feel good wallpaper we are used to seeing
Nice ads with an idea. What I like about them is that they’re not a film for some me too ambient piece of crap that about 50 people- all of whom probably work in advertising, will see. Sick of that shit.
Come on, can you please make it compulsory to have credits for all articles posted.
I like the ‘slides’ ad here and it would be good to know who directed it and who the creatives were. It works both ways. If the work is crap I like to know who did it, but if it’s good I like to know also.
Bullock.
No credits – no posting.
Great, simple, funny and I’ll bet, effective.
Nice one Cam.
gallery was:
bullock
hywel james
gallery was:
bullock
hywel james
nic buckingham
Nice work Buckhouse.
No Expert (“Gallery”) was Directed by Tim Bullock, Creative Director Cam Hoelter, Art Director Nic Buckingham and Copywriter is Hywell James
Mixed up holidays – Director – Tano Celentano, creative director, Cam Hoelter, Art Director Alan Vladusic copy writer Asheen Naidu.
HAHA love it. Seriously. The gallery one is classic. Makes me think of my friends. Sad.
Nice. I see the ad. I like it. I’ll look at the camera and I might even buy one. Does this mean that TV ads are still dead?
Makes me want the gallery camera.
why have these been removed from youtube? or is it just my pc?
Now back on YouTube