Boag’s Draught to give away $150,000 via digitally simulated ‘Greatest Cup Never Run’ to decide the best Melbourne Cup horse of all time
UPDATED – Would Phar Lap be able to hold off fast-closing Makybe Diva? Or would recent hero Doriemus set a fast pace early on, giving endurance legend Peter Pan a winning chance? And what about Carbine, who won carrying a record weight, with a bloodline powering more than thirty other Melbourne Cup winners?
A legendary field of 24 previous Melbourne Cup winners, including Archer (1861), Saintly (1996) and the renowned Phar Lap (1930), will compete in the www.greatestcupneverrun.com.au – determining once and for all the greatest Melbourne Cup champion of all time.
The digitally simulated ‘Greatest Cup Never Run’ will come to life on Channel 7 on Emirates Melbourne Cup Day today in front of an expected global audience of more than 700 million including more than 10 million across Australia.
Greg Carpenter, Racing Victoria Chief Handicapper – who is due tohandicap his sixth Emirates Melbourne Cup – assembled the field and theassociated weights of 24 of the most outstanding racehorses of the past149 years. A panel of Australian racing officials, handicappers,stewards and journalists then assessed the field to determine theoutcome of the race, based on variables including weight, barrier andjockey.
“This is more than just a once-in-a-lifetime event, it is a dream cometrue for horse fans everywhere – as close as we will ever get to thereal thing,” said Dale Monteith, Chief Executive of the Victoria RacingClub. “Boag’s Draught has added a special twist to the event, whichwill enhance the celebrations and commemorate the 150th milestone ofthe great race in true Melbourne Cup style.”
Fans of Boag’s Draught can get in on the action of the ‘Greatest CupNever Run’ and win a share of $150,000. To enter, Australians need topurchase a promotional carton or 6 pack of Boag’s Draught in bottleshops starting today, and look for trifectas under the bottle caps.Entrants will have to hold on to their bottle caps and watch Channel7’s live broadcast of the ‘Greatest Cup Never Run’ on EmiratesMelbourne Cup Day to see which trifecta wins.
“Boag’s Draught is thrilled to bring this amazing event to Australia onthe cusp of the 150th Melbourne Cup,” said Ralph Simpson, BrandDirector at Lion Nathan. “It’s not only a great way for Boag’s Draughtto maximise its sponsorship of this legendary sporting event, but it’salso a huge plus for our fans and we eagerly await the winners both onand off the field.”
Tune in to Channel 7’s live broadcast of the ‘Greatest Cup Never Run’ today between race 5 and 6 – just before the EmiratesMelbourne Cup at 3:00pm. For a full list of horses and Boag’s Draughtcompetition details head to greatestcupneverrun.com.au.
14 Comments
Great idea. Who did it?
C’mon Phar Lap, do NZ proud
momentum sydney are lead creative agency with digital partner holler. it’s going to be fantastic – the race looks awesome, it’ll be on air just before the melbourne cup. look out for the tv spots and POS
Yeah like it. Not entirely groundbreaking though – Adidas did something similar in 2004; Muhammed Ali and his pro boxer daughter, superimposed, boxing away at each other as part of the Impossible Is Nothing campaign.
Carbine a certainty with that luxury weight – if they are fair dinkim of course.
show me the money
Just saw the race result,obviously the experts(drips under pressure)have done little or no research on the history of the race.It seems they voted with their hearts and not their heads.Kingston Rule holds the record for the fastest metric cup and dose not even qualify for the race,how bizzare!By my calculations which may still not be perfect Phar Lap would have finished about 14th and Kingston Rule or Rain Lover would have won the Greatest Melbourne Cup never run.
Pretty sure the guys who really came up with this idea aren’t getting credited.
Who’s got the decency and balls to come clean?
Have they accounted for the change in distance from 2 miles to 3200 metres?
http://moonee-valley-leader.whereilive.com.au/news/story/phar-lap-wins-greatest-cup-never-run/
Who didn’t get credited for the idea?
ohh yeh was a fabulous idea 😐
It was just some piece of CGI to give addicted gamblers who stay inside TAB’s all day a stiffy.
rigged did anyone win?????
yes i’m a winner! dont know how much yet