Winners of MADC Ignition program announced

After a ten weekintensive course, the winners of the MADC Ignition program were announced lastnight. Millie Burke (RMIT),Sophie Beard (RMIT), Louise Khong (RMIT) and Psembi Kinstan (Swinburne) have allwon an internship at a major Melbourne agency. 

Burke and Kinstan will be goingto CHE, Khong will go to Badjar Ogilvy and Beard will be working at Grey.They have all won paid three-month contracts with the agencies.

Pictured left to right: Burke, Khong, Beard and Kinstan. 

“There were 120 peoplevying for entry to this course and we had ten very strong finalists. Theagencies involved have got themselves some exceptional talent,” he said.

Just a month ago, LouiseKhong and Psembi Kinstan teamed up to compete in the MADC Creative Rawcompetition, taking out first place and winning the opportunity for their workto appear in The Age.

During the ten-weekcourse, the students had one-on-one tutorials with their mentors and then cametogether for a weekly lecture, where they got to meet and pick the brains ofsome of our industry’s leading experts. Topics included Photography with StuartCrossett, Digital Creative with Nick Cummins, Copywriting with Michael Mulcahy,Thinking Differently with Ant Keogh, Strategy Planning with Gareth Evans, FolioPreparation with Nick McDonald, Sound Production with Stephen Renfree, AgencyProduction with Jason Byrne and Post Production with Tim Issacson.

Mentoring the studentsthis year were Rogan Briggs and Dom Megna from CHE, Bruce Baldwin from WhybinTBWA, Francis Bourke from Simon Richards, Craig Ford from the Faith Agency, TomMartin and Julian Schreiber from Clemenger BBDO Melbourne, Helen Watts fromWatts Design, Bruce Williams from The Reality Group, Alison Hingle from M&CSaatchi, Matthew Ellis from Twenty20, Chris Ellis and Chris Rogers from CHE andMichael Knox from Badjar Ogilvy.