12 Gold Pencils awarded at 34th annual AWARD Awards – NRMA ‘Car Creation’ snares Best In Show; Whybin\TBWA Sydney crowned AWARD Agency of the Year; BBDO named top network; The Palace inducted into AWARD Hall of Fame
The winners of the 34th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.
12 Gold Pencils were presented at this year’s ceremony – the culmination of the three-day 2013 Circus festival of Commercial Creativity.
A Gold Pencil was awarded to Whybin\TBWA Sydney for the ‘NRMA – Car Creation’ campaign in the Digital category, which was also awarded Best in Show.
Alongside their campaign achievements, Whybin\TBWA Sydney was also named Agency of the Year, while both BBDO and Revolver/Will O’Rourke held on to their titles of Network of the Year, and Production Company of the Year respectively for the second year in a row. The final title of Client of the Year went to the Australian Defence Force.
It was a big evening for Ogilvy & Mather Advertising Shanghai, becoming a four-time Gold Pencil winner for its ‘Cokehands’ campaign, while Colenso BBDO & Finch were awarded two Gold Pencils each for the Pedigree ‘Donation Glasses’ campaign.
The Carlton Draught ‘Beer Chase’ campaign via Clemenger BBDO, Melbourne was awarded a Gold Pencil in the Film and Video category; GPY&R, Sydney scored Gold for Vinnies ‘Signed Finds’ while sister agency GPY&R Melbourne won Gold for Defence Force ‘Mobile Medic.
The DDB Group Sydney received a Gold Pencil in the Print category for the ‘Park Assist Technology’ campaign, while Finch – 37 Degrees was awarded a Gold Pencil for Creative Innovation for ’37 Degrees Glasses’.
Chairman of Judging, JWT’s Lo Sheung Yan (left), who awarded Best in Show, said: “In today’s award judging room, it’s difficult to appreciate a campaign with a big idea which carries layers of executions and depths in craftsmanships. In order to make sure you see the difference their product offers, not in a cold and mechanical manner but an engaging and artistic way, the creative team has used many different small parts to show you the big picture.”
AWARD Chairman Craig Davis said: “We are thrilled to provide a platform through which so much outstanding creative work can be recognised – the showcase has been inspirational for all of us, and important recognition for all our finalists.”
The 2013 AWARD Chairmen included: Lo Sheung Yan (JWT), Dave King (M&C Saatchi), Michael Ritchie (Revolver/ Will O’Rourke), Dave Bowman (Whybin\TBWA), Micah Walker (The Monkeys), Philip Andrew (Clemenger BBDO), Spencer Battista (Cooch Creative), Mike Hill (Holler), Julian Melhuish (Churchward Melhuish), and Michelle Hutton (Edelman).
Concluding the presentation, The Campaign Palace, Australia’s most iconic creative agency of all-time, was inducted in the AWARD Hall of Fame – which was a major highlight of the night.
Palace founders Lionel Hunt (centre) and Gordon Trembath (near left) were invited to be there on the night, as were legendary Palace creative directors Ron Mather (far left), Jack Vaughan and Scott Whybin.
This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:
Production Company of the Year – Top 5
1. Revolver/Will O’Rourke
2. Finch
3. Exit Films
4. The Sweet Shop
5. Naked Communications
Agency of the Year – Top 5
1. Whybin\TBWA Sydney
2. Colenso BBDO, Auckland
3. George Patterson Y&R Melbourne
4. Clemenger BBDO Melbourne
5. George Patterson Y&R Sydney
Client of the Year – Top 5
1. Australian Defence Force
2. Insurance Australia Group
3. Coca Cola Company
4. Diageo Australia
5. Virgin Mobile Australia
Network of the Year – Top 5
1. BBDO
2. TBWA
3. Y&R
4. Ogilvy & Mather
5. DDB
BEST IN SHOW
Title: NRMA – Car Creation
Company: Whybin\TBWA Sydney
Gold Winners
Category: Film and Video
Subcategory: Television Commercials, individual – over 30 seconds
Title: Beer Chase
Company: Clemenger BBDO Melbourne
Category: Craft in Film
Subcategory: Digital Visual Effects
Title: Donation Glasses
Company: Colenso BBDO & Finch
Category: Print
Subcategory: Consumer Magazines, individual
Title: Cokehands
Company: Ogilvy & Mather Advertising Shanghai
Category: Print
Subcategory: Newspapers, individual – colour
Title: Cokehands
Company: Ogilvy & Mather Advertising Shanghai
Category: Print
Subcategory: Newspapers, campaign
Title: Park Assist Technology
Company: DDB Group Sydney
Category: Poster and Outdoor
Subcategory: Street Furniture
Title: Cokehands
Company: Ogilvy & Mather Advertising Shanghai
Category: Poster and Outdoor
Subcategory: Outdoor, individual 24 sheet and 6 sheet poster
Title: Cokehands
Company: Ogilvy & Mather Advertising Shanghai
Category: Promotion and Experiential
Subcategory: Best Use of Social Media Marketing in a Promotional Campaign
Title: Signed Finds by Vinnies
Company: George Patterson Y&R Sydney
Category: Digital
Subcategory: Digital Campaign – Business to Consumer
Title: NRMA – Car Creation
Company: Whybin\TBWA Sydney
Category: Media
Subcategory: Best Use of Media – Film
Title: Donation Glasses
Company: Colenso BBDO & Finch
Category: Media
Subcategory: Best Use of Media – Outdoor/Ambient
Title: Mobile Medic
Company: George Patterson Y&R Melbourne
Category: Creative Innovation
Title: 37 Degrees Glasses
Company: Finch – 37 Degrees
THE FULL WINNERS PDF: 2012 AWARD WINNERS FINAL.pdf
24 Comments
Masheeeeeeeeeen!
In what other industry does a company that ultimately failed because they couldn’t continue to be a company get inducted into the hall of fame?
can’t believe we’re #5
Tammy Keegan is a star
Arise, Sir Craig and Princess Tammy of Whybinshire. Adland now has a new king and queen.
@Question – I personally think it was an inspired choice, and a way of acknowledging and congratulating a group of people who led the way for creativity in this country. It was actually a great moment seeing 5 legends of the industry up on stage. Yes it’s shut up shop now, but that’s no reason not to celebrate what was great. But each to their own.
Well done Luke,
Signed Finds was an amazing idea and your idea deserved the praise it finally got.
Well done Whybins.
And especially well done to Craig, Tammy, Russ Simmo, Matty, Dave, Bradders + everyone in Pyrmont.
Hope you all hit Scott up for a pay rise last night.
Well done Naked. 5th best production company in Oz. who knew.
Plenty. But more to the point, it was a great company when those guys ran it. Then they cashed in (good on ’em) and we got to watch WPP run it into the ground.
It’s being remembered for its glorious independent days, not its death by a thousand cuts.
@question
It’s a Hall Of Fame award. That’s not an award for what they did this year. It’s for the life’s work.
Like when frank Sinatra wins a hall of fame award no one says “he doesnt deserve that. He’s dead.”
Congratulations to all who made the Campaign Palace the best agency for decades.
They consistently delivered the goods for their clients and set the creative bar very high in all media. Always a big idea up front, beautifully written and art directed.
Junior creatives take note; an idea isn’t spending most of your budget on special effects.
It’s the idea that counts.
There were some excellent ads in this year, and more than half of the categories had no gold – what the hell is up their butts?
AWARD should institute a best in category so they’re forced to pick one.
Shucks, thanks F.
Dear The Which Awards.
Gold is supposed to be a rare and precious metal.
For most of its life, AWARD handed them out in a similar fashion to the way hens hand out teeth.
Many years there were none at all.
Silver was something special. Gold was, well, golden.
I think there were far too many Gold’s handed out this year. And last year. And way too many Silver. Who even cares about Bronze now?
AWARD is supposed to be the Tough Award. Not a reward for entering.
Why Tammy hasn’t been poached is one of the great unanswered questions of our age.
Craig would be quite the catch too, although he’s probably the CD in waiting if the Missionbeat bus hits Russ.
Congrats to both.
@Why, Award?
The problem isn’t that AWARD is tough. The problem is that AWARD is often tougher than the toughest international shows. Seeing work that picks up Gold or Grand Prix at Cannes, or a Pencil at D&AD, get Bronze or Silver at AWARD doesn’t look like high standards. It looks like insecurity.
Congrats to Craig, Tammy, Matty/Dave n Russ etc EPIC FTW WIN
Congrats Matty, Dave, Scott and Paul on a well deserved haul last night.
Respectfully your friends at Colenso.
Well done Luke S for Signed Finds. You stuck with your idea to the end and made sure that it not only was made, but was made well.
Different shows, different results. And it cuts both ways: there’s stuff that wins at AWARD that doesn’t even metal at Cannes, D&AD, etc. as well.
I, for one, like it that way. Otherwise we could just feed previous award results in at one end and spit out AWARD pencils at the other, doing away with the pesky notion of juries and regional knowledge altogether.
Another big congratulations to Luke for “Signed Finds”.
A great idea mate and see you soon.
Big ups to Gav McCleod Dave and Ash too!
Another big (and hard) slap on the back for Luke. Signed Finds is an amazing idea and I’m upset I didn’t think of it. MH.