Slow motion sneeze cleans up at AADC Awards

Ernie.jpgSpirit Films is still celebrating after taking out top honours at the prestigious 33rd Annual Adelaide Advertising and Design Club Awards on Monday night.
 
Director Ernie Clark ACS added the highly coveted Masters Chair award to his mantelpiece, marking his Master Craftsmanship on the much publicised Department of Health "Out it Flu" TV and viral campaign through Jamshop. 
 
This comes after Ernie's ACS award for cinematography on the TVC and follows the rising success of this campaign, earmarked by close to a million hits on YouTube. 
 
In addition, Jamshop picked up the Gold Chair award recognising the campaign as the best overall in SA in 2009. At its core is a standout idea, helped to fruition by clever cinematography and a stellar soundtrack from Sean Timms.
Jamshop creative Steve Callen was chuffed with the result: "You took some words on a page and turned it into something that spread around the world. You moved people, which is the true definition of an idea."
 
Sneeze still1.jpgClark also picked up a directing award for "Out it Flu" at the ceremony, and another for the San Remo "Italian Side" cinema stunt through Clemenger BBDO.
 
Fellow Spirit directors recognised on the night were Roh Smith, receiving a nod for directing the popular Coast Yamaha "Pocket Rocket", and Hugh Sullivan who was a finalist with the Motor Accident Commission "Hypotheticals" TVC, both through Clemenger BBDO.
 
The judging panel included SapientNitro, Brisbane art drector Christian Staal, Mojo Melbourne ECD Franklin Tipton and Three Drunk Monkeys, Sydney ECD Justin Drape.

18 Comments

Anonymous said:

Glass Cock

Anonymous said:

LOL

Anonymous said:

lucky the judges don't watch youtube or the agency who created this rip off wouldn't have won anything. Looks like a tough brief to recreate this ad. Well done to whom ever his name was.
ohh ohh rip off

Anonymous said:

So the best they can do in Adelaide is a YouTube ripof?

Anonymous said:

I saw this film on youtube almost 2 years ago. Funny how the Adelaide agency made it less than 1 year ago.

http://www.youtube.com/watch?v=uHO-jVr2io0&feature=related

so does this mean all entry criteria doesn't have to me met. I thought the top award was given for the most original creative idea.

They should have it taken away from them.

If this happened in Sydney we would put the agency to shame. Maybe things are different in Adelaide. I might just move their...actually scrap that though.

Anonymous said:

Poor, sad, little, old Adelaide. Such a pity. I wonder if there's any discussion about it over there??

Anonymous said:

This is a craft award.. It's not for the idea. Read the article before you post your pathetic attacks.

Anonymous said:

No, it picked up their "gold chair" as well. Think it's the top award thingy???? So if the article is right, it won craft and best overall ad. Maybe someone from Adelaide can clarify.

Jim Robinson said:

I'm happy to have a face to face conversation about the merits of using violent slow motion footage of a sneeze juxtaposed with opera to make this point. I'm also happy to have my name up on this blog. It's so sad that even when independent judges with no vested interest make a call, it's met with such comment. "Poor, sad little Adelaide" is doing fine thank you very much. And the people who conceived and made this ad deserve praise. A sneeze is not owned by us or anyone else who filmed it. If that's what you think the idea is, I'm surprised you have a job in this industry. The idea was to draw on human fascination for a slow motion sneeze, to create an ultimately gross opera. We wanted people to know that a simple sneeze carries risks for others, to impress on them to get a flu shot. Expression that moves people is an idea. And by the way, if anonymity is what you seek, that's all you'll ever get.

Steve said:

That's all well and good Jim Robinson, but if you're content to copy something from youtube and call it your own (because it was never an ad but a film), may i suggest you find another industry to bring down, as ours is based on creativity and originality. If you think re-creating someone else's work and placing a logo on the end constitutes the criteria of originality it's time to pack up the bags and do something else. I'm off to surf youtube and see if i can't fit some of my brands to any of the top playing video's of the day.
It's crap and you know it. Shame shame shame.

Jim Robinson said:

Ah! The mysterious "Steve".
Call me. Let's have a coffee.

Johnny said:

Well drink up. "Ba-bow..." and then included a link to a site that highlighted some advertisements I'd been aware of, that do indeed feature a moon, that also happens to be used as a prop as a soccer ball, that is about to be struck by a soccer player, who happens to be in mid-flight, on a black background, with reverse white san serif capitalised type in the bottom right corner, where you'll also find the logo, advertising a night activity of some kind.

So, by all means feature the moon. It is clearly the single defining element of this truly original advertisement and should feature in all future advertisements from now on without question... douche-bag.

Anonymous said:

Cheaters.

Doodah said:

First thing I learnt in film school.
If you cant think of anything good, go slow-mo and play opera over it.

Not a new concept, not a new execution, (for film as a medium let alone advertising) Not a winner in my books but hey I wasn't a judge.

Anonymous said:

"Steve" perhaps if you spent as much time and effort into creating great work of your own as you do trawling the internet looking for ways to put down Adelaide based agencies you'd be more inclined to enlighten the comment board on your real full name, and some of the great work you've done.
If you don't have the balls to put your name and reputation behind your opinions than sit down and shut up.

Anonymous said:

5.44
That's funny seeing as you have signed in Anonymous. I take it from your tone and need to defend this 'slow motion' rip-off that you are probable the creator of this embarrassment. Good luck to you, for you and your agency have exposed themselves as a second-rate agency desperate to make their claim on the Adelaide scene. From the work that i have seen showcased on this site, created by your agency, it is you my friend who has spent countless hours trawling the internet in search of someone else's great idea. And when it comes to putting down Adelaide, you are doing just fine by yourself. Cheers Mr Anonymous.

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