BMF ropes Lasoo business after five-way pitch revealing former Y&R Brands executive chairman Matt McGrath now marketing advisor to Lasoo

February 23 2011, 10:32 am | BY Lynchy | 13 Comments

Dylan Taylor_chairman.jpgScreen shot 2011-02-23 at 10.56.13 AM.jpgBMF, Sydney has been appointed by Lasoo to handle its upcoming campaign following a competitive pitch. Lasoo is a website that showcases the latest deals from Australiaʼs leading retailers, helping Australian shoppers decide what and where to buy at the best price.

Says Matt McGrath, marketing advisor to Lasoo: “Lasoo are very excited to be working with a great agency like BMF. Despite some excellent presentations from four other advertising agencies, the strategic thinking and fine creative work from BMF stood out. We look forward to producing a fabulous campaign.”

McGrath (above right) was the former executive chairman of Y&R Brands, who left the group in October 2008, as revealed by CB at the time.

Says Dylan Taylor (above left), ECD at BMF: “Itʼs really exciting to pick up a future-focused business like Lasoo. We have enjoyed the process of getting to know their business, and are certainly looking forward to building the Lasoo brand.”