BMF ropes Lasoo business after five-way pitch revealing former Y&R Brands executive chairman Matt McGrath now marketing advisor to Lasoo
BMF, Sydney has been appointed by Lasoo to handle its upcoming campaign following a competitive pitch. Lasoo is a website that showcases the latest deals from Australiaʼs leading retailers, helping Australian shoppers decide what and where to buy at the best price.
Says Matt McGrath, marketing advisor to Lasoo: “Lasoo are very excited to be working with a great agency like BMF. Despite some excellent presentations from four other advertising agencies, the strategic thinking and fine creative work from BMF stood out. We look forward to producing a fabulous campaign.”
McGrath (above right) was the former executive chairman of Y&R Brands, who left the group in October 2008, as revealed by CB at the time.
Says Dylan Taylor (above left), ECD at BMF: “Itʼs really exciting to pick up a future-focused business like Lasoo. We have enjoyed the process of getting to know their business, and are certainly looking forward to building the Lasoo brand.”
13 Comments
Is that THE Matt McGrath? Ex GPYR?
I loved Dylan Taylor in Grey’s Anatomy. Hawt!
It was a Photon gimme. Part of Salmat deal to buy agencies from Photon
10.40 can you not read?
I..think… Matt…McGrath… is….. a ….superb….creative…. who…..never…..ever…..wants….dull….pedestrain…..work……he ….was…..universally…..loved…..by… his…..staff…..and ……was…..never…..ever….. political….
Me velly silly in brain, but me read first edition of dis story before addition of photo and paragraph explaining whom him is. Solly to illitate you.
Show me the budget. Or is it all gone on this fellow’s fee already?
7 million dollar account? Is that over 15 years?
I bet the BMF creatives are just chomping at the bit to work on an an online catalogue site helmed by Matt McGrath.
To make this a success you need very deep pockets.
if you buy all the tickets in the chook raffle – you get the chicken.
hopefully BMF do more ground breaking work like they did on nova
That other photo. Has someone cloned Sean Cummins?