Former Colenso MD Brent Smart headed to Saatchi's NYC as worldwide MD on General Mills

Screen shot 2011-10-31 at 10.01.14 AM.jpgCB Exclusive - CB hears that Brent Smart, the former managing director of Colenso BBDO, Auckland, who has headed BBDO San Francisco for nearly two years, has been appointed by Saatchi & Saatchi to the new role of worldwide managing director on General Mills, based in New York - effective December 1. 

Smart will sit on the worldwide board with responsibility to drive integration across the Publicis Groupe.

During his stint at BBDO Smart made a lot of changes, including getting Mike McKay, the ECD of Saatchi & Saatchi, Los Angeles across as ECD. Before that Smart, together with ECD Nick Worthington, was the driving force behind Colenso BBDO's success in recent years, including winning Campaign Brief's NZ Agency of the Year title in 2008.


Jeff Tweedy said:

Great work Smarty

Vaughan K said:

One of those guys that has it all - a really nice guy, smart, humility, personality. And a good head of hair. Glad to see him doing well.

Tim Rogers said:

On ya Brenty. Kicking more goals than Kernas.

Long way from Jooce nightclub.

Good luck.

The Bark said:

Go the Bark! Well done Smarty. You always were destined for great things.

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