Creative digital agency Holler boosts technology offering with new MassMedia Studios merger

Creative digital agency Holler is set for a significant expansion to both its headcount and services offering with the merger of its sister agency, MassMedia.

MassMedia, will divest its name and insignia and merge into the Holler brand and business by the end of April. Both MassMedia Studios and Holler are owned by IPMG, an Australian marketing services group.

The expanded business will be led by Co-CEOs Mike Hill and Caitlin Millar-Jack.

Says Hill: “We have been growing our data and production credentials over the last two years and this merger helps us expedite scale to build on an important investment in technology and innovation for our current and future clients.”

Dave Burkett, CEO of IPMG Digital said bringing the two digital agencies together would create an agency business with a greater depth of resources, and further broaden the range of services they respectively deliver to their clients.

Says Burkett: “Holler continues to grow its client portfolio with significant wins such as Audi and Reckitt Benckiser – IPMG wants to back this success. The team from MassMedia Studios will bring Holler deep technical, CRM and relationship marketing capabilities, and a blue chip client portfolio.”  

Holler made key external appointments to its senior team earlier this year, including Merran Morton as its new head of client services and James Theophane as creative director, in what Hill describes as a sign of Holler’s ability to make the right moves at critical moments.

All staff at MassMedia Studios will move across to Holler as part of the merger, creating a full service creative digital company of 70 staff led by Hill and Millar-Jack.

Millar-Jack says the outlook for Holler is extremely positive.

Says Millar-Jack: “Off the back of last year’s successes we are evolving our agency model to bring our client’s dreams even closer to reality. Too many agencies forget about the craft of production when talking about creative. We believe execution is as important as creative. This move sees us bolster our production capabilities, while also building our data and technology credentials.”