Zuni appointed to handle Teacher’s Health Fund + Macquarie Uni Campus Life’s digital strategies

Zuni has been engaged by two new clients, Macquarie University Campus Life and Teacher’s Health Fund, to assist them developing their digital strategies.

After a competitive pitch featuring global network agencies, Macquarie University Campus Life has appointed Zuni to assist them in using digital channels to significantly increase their engagement with students and use of key campus services. The engagement will ensure that digital marketing activities are developed and delivered in a co-ordinated and measurable way, boosting the revenue opportunities from current campus services.

Says Cindy Hoad, general manager – sport & recreation: “Zuni’s strong credentials in the education space, as well as their complete focus on digital strategy were very impressive, and their robust approach and clear understanding of our challenges made them the perfect partner for this project.”

Says Valentina Borbone, client relationship director for Zuni: “Macquarie University is a fantastic institution, and it’s great to get the opportunity to help them develop the right strategy that will utilise digital to really drive return from their on-campus facilities. With most students being digital natives, it’s the ideal channel for the University to communicate and connect with its audience.”

Teachers Health Fund (THF) is a national Australian private health insurer, providing market-leading health-insurance products and services to the education community. THF have partnered with Zuni to develop a digital customer acquisition strategy to optimise their existing digital activity. Zuni will be bringing its insight, strategy and direction with the aim of producing tangible results in the near, middle and long term.

Says Kate Talty, chief marketing officer: “With the aim to provide a better service to our new and existing members we realised we need to get far more out of our digital channels. We identified Zuni as the partner to work with us. Their team of experts will help us create the right approach whilst working side-by-side with us during implementation.”

Says Borbone: “Building on our experience with other financial services businesses and our experience in education, it is great to get the opportunity to hit the ground running with THF and help them drive the revenue opportunities that exist in digital in this space.”

These two new client wins are the continuation of a good year for Zuni, adding to new projects this year from a range of clients including MLC, Australian Institute of Company Directors and Pfizer.

Says Mike Zeederberg, managing director of Zuni: “Our model of providing expert digital strategic advice and being able to support the implementation and optimisation of digital activity without any conflict around channel production fits in well with how clients are approaching digital, and we have a range of case studies that can show significant business improvements and outcomes for our clients.”

One of Zuni’s longstanding clients, Jason Stidworthy of NRMA Motoring Services, was recently highly commended at the IAB Digital Marketer of the Year Awards.