NRMA Insurance buys Barina Youtube Sensation

Screen Shot 2014-07-23 at 10.34.15 am-thumb-400x222-158053.jpgThe 1999 Barina that went viral on social media around the world recently has been sold to NRMA Insurance, with all proceeds going to charity.

The hilarious "Buy My Barina" video posted by Sydney digital guru David Johns to sell his much loved old manual car became a viral hit worldwide, receiving over one million views on YouTube within its first week as well as hundreds of thousands of tweets and offers on social media.
Johns has announced that his 1999 Holden Barina hatchback, which boasts "front/rear screen wiper technology" and "matching seats", has now been sold with proceeds to be donated to Cancer Council Australia as a result of NRMA Insurance purchasing the car.
Says Johns: "I am thrilled to have sold my car to NRMA Insurance. There were so many fun and creative offers from all over the world, but I'm so pleased to have done some good with the video in raising money for the Cancer Council."     

NRMA Insurance, which lists Cancer Council as a Workplace Giving charity partner, has announced it is equally thrilled with the purchase.

Says Robert McDonald, head of research at NRMA Insurance: "We are very excited to have purchased the car for such a great cause.
"As part of our road safety research program, we regularly test new and older vehicles and we have some special plans for this little car."


Love it!

Very clever idea and a deserving result, viral marketing brilliance.

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