Slingshot Sydney hires John Principe as social media manager + Timo Waldbuesser in GBD role

Slingshot Sydney has announced the appointment of John Principe (right), social media manager and Timo Waldbuesser (left) as group business director.

Says Simon Rutherford, CEO of Slingshot: “Slingshot has enjoyed a recent burst of yet to be announced new business wins translating to other internal moves and promotions within the Group. John and Timo join us on the back of these new wins which further supports our business approach by ramping up the already extensive experience we have within the agency.

“We are going through a sustained growth phase which started earlier in the year when we won the SPC Ardmona account and opened a Melbourne office, it’s pretty bloody exciting for both the team and our clients as we expand our team and services.”

Principe comes with a wealth of social media experience, most recently managing supermarket giant, Woolworths’ massive community of over 680,000 fans. Principe has a creative flair about him with a sound understanding for good content and is focused on growing and nurturing clients’ social communities. Principe worked agency side prior to his role at Woolworths. With both media agency and client side experience, Principe’s skills will be utilized to manage the 1 million plus fans that Slingshot manages on behalf of its clients.

Waldbuesser has spent 12 years with award-winning communications agencies and media consultancies. He has a broad range of experience having worked on Volkswagen, P&G, Diageo, HP, Ferrero, Pfizer and many other category-leading brands. Waldbuesser has good pedigree having won several awards for media innovation and campaign effectiveness. Prior to joining Slingshot, Waldbuesser held various director roles at MediaCom, PHD and Mindshare in both Sydney and London. Waldbuesser is known for his passion for client servicing excellence, collaboration with partner agencies and putting strategic thinking at the heart of communications solutions.