Village Cinemas launches new innovative app prototype via Deepend following live activation
Independent digital agency, Deepend, in partnership with Village Cinemas, has created an innovative app prototype to improve movie goers’ in-cinema experience, following a three-day activation which involved a rapid design, test and build process at their Jam Factory location in Melbourne.
Using live customer feedback, Deepend’s team of six consumer technology specialists developed a prototype that allows patrons to pre-order from the candy bar and collect purchases without queueing. During development, the team were able to discuss requirements with people entering the cinema and in some cases have a product to show them when they exited the film.
Says Mohit Bhargava, GM of sales and marketing at Village Cinemas: “Deepend’s innovative way of working has delivered not only compelling insights, but a well-developed prototype concept that has the potential to support our customers. We are genuinely thrilled with their approach and the insights this exercise has yielded.”
Kath Blackham, managing partner at Deepend, said she is proud the team have delivered such a compelling offering within the live development environment.
Says Blackham: “The feedback we’ve received from Village Cinemas and their customers is a testament to Deepend’s passion for customer-centric design, and the importance of actively leaving the office and directly engaging with the people you’re looking to serve.”
6 Comments
What so they actually used an agile, UX/Dev methodology. Why the hell is this groundbreaking its how we should all be working.
This is probably the worst agency self-promo I have ever seen.
So basically it took you 4 days to figure out that people don’t like queuing up? Wow!
This already exists in every country in the world.. Because, well, it should.
Hardly going to get fascinating ideas asking customers and building what they want.
You wasted your time trying to be cool.
Expect better from deepend. This is an M&C Saatchi/Cummins kind of release ‘trying to be innovative’
Awesome work. Expect this type of innovation to be represented at Cannes this year.
I think this is a great idea and am looking forward to this innovation making the experience at Village so much easier.
Almost as bad as the last article on this.
Actually no, worse. More industry jargon aimed to make the rest of us feel so out of date.
An app to order candy FFS? How about improving the ‘service design’ of the store so it’s faster or is that too old skool?