Actress and art advocate Rachel Griffiths reveals her 'No Robe' artwork for Art Series Hotel via DT

BfxsS6HbMLfN7_3jmc9v2EyCYxdLGA8dVPhCUwSGMNw (1).jpgThis afternoon, acclaimed actress and art advocate, Rachel Griffiths hosted a media call at The Olsen Hotel (part of the Art Series Hotel Group) to unveil her involvement in the brand's newest campaign "No Robe" via DT Sydney, which CB reported on, back in late April this year.
The campaign, running from 1 May to the 15 June across the Group's seven hotels invites guests to sleepover and strike a pose in the privacy of their hotel room and be life drawn by one of the Art Series Hotel Group's team of artists for their very own take home masterpiece. Those that can't bear the thought of suddenly becoming a real-life model in front of a stranger are reassured, as purpose-built camera units allow poses to be taken in private, before the photo is safely sent to the Art Series' team of artists to recreate and translate onto a canvas. 
tEDnNxNBupvSfl9K-YVhQm2wn_viOVyJal9bhuJ4zfo (1).jpgDuring the media call, Griffiths revealed her very own "No Robe" artwork and spoke about the importance of the arts in Australia and celebrating self-expression. Will Deague (left), CEO, Art Series Hotel Group, discussed the campaign and concept and Mark Schaller (right), namesake artist of the Group's Bendigo Hotel (The Schaller Studio), spoke to the importance of life drawing over the course of an artist's career.
Art Series Hotel Group will be spearheading campaign management, digital integration, media planning and media buying, plus the expertise of DT, Toben and The Mint Partners.
Art Series Hotel Group is renowned for their creative campaigns including the Overstay Checkout, award winning Steal Banksy and Reverse Reviews campaigns.

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