Jim Ingram, Ben Couzens and Adam Ferrier launch new Melbourne agency THINKERBELL

Screen Shot 2017-06-01 at 9.15.45 am.jpgFollowing their departure from Cummins&Partners in March, Adam Ferrier (left), Jim Ingram (centre) and Ben Couzens (right), the trio have announced the launch of THINKERBELL.

THINKERBELL is the combination of two wonderful characters in history, The Thinker and Tinkerbell. Together they represent the coming together of scientific enquiry and brilliant creativity - or as we like to call it 'Measured Magic'. THINKERBELL is a new agency filled with Thinkers and Tinkers who enjoy building brand led ideas throughout the entire customer experience, from insights to execution.
THINKERBELL is founded by three of the most well-respected leaders in the industry, being Ferrier, Ingram and Couzens. The three have built a strong reputation in the marketplace for insight led ground-breaking ideas for many of Australia's leading brands. Their collective experience includes leadership roles at some of the country's most admired agencies such as Naked Communications, Cummins & Partners, and Clemenger BBDO - each of which were Agency of The Year Grand Prix winners during their respective times in those agencies (correlation or causation - who can say.)

The founding trio have helped create some of the most effective and awarded work in Australia, and indeed the world, including Bonds BOOBS, Steal Bansky, Cadbury 'It's No Picnic', Share a Coke, and Schweppes 'Burst'.

Says Couzens: "We thrive on making great work. We always have. And I'm not just talking about the campaigns that have won the big awards. Having our own agency now gives us the freedom to get to great ideas in new ways and importantly have fun doing it."

Ingram said of the launch: "I couldn't be happier that we're doing our own thing and my mum is particularly chuffed. We're creating an agency that hits the sweet spot for what businesses need these days and a working environment great people will be drawn to. There will probably be a launch party down the track, and some more information about what we are up to will follow, but for now we just want to let you know the shingle is out, and we're open for business."

Screen Shot 2017-06-01 at 9.28.32 am.jpgWhen asked, Elon Musk and Dolly Parton said, "I think we're at the dawn of a new era..."  "...what a way to make a living".

For further information, you can check out their website at THINKERBELL.com contact hello@THINKERBELL.com, or call Adam direct on 0413 633 344. To follow their trials and tribulations and unabashed self-promotion follow @thinkerbellads on Twitter, and @thinkerbellpics on Instagram.


Nice said:

Applying the creative firepower to heir own brand.

Skaro said:

This is good.

Skaro said:

This is good.

Totally kawaii said:

When asked, Elon Musk and Dolly Parton said, "I think we're at the dawn of a new era..." "...what a way to make a living".

The level of random quirkiness in this press release is on par with a Comicon convention.

ScenesByDean said:

All the very best, gentlemen

hi said:

Congrats team

Manimal said:

Go get em tigers.

New old guy said:

Its always great to see new businesses open - our industry would die if it wasn't for new agencies breathing new life into it.
I have nothing but respect for those who put their balls on the line and 'give it a go!'
Good luck.

Dave G said:

Congrats guys! Keep those mash up quotes coming.

Craig Griffin said:

Good luck, guys! So refreshing to see a bit of optimism and another start-up. Looking forward to some great work.

Wicked Styx said:

Stand back, this could get dangerous.

Rob said:

Nice to see something new, liking the concept so far.

Nick Cummins said:

Congratulations boys. You are going to do great things.

Freya said:

Congratulations fellas! So good to hear!

Simon Veksner said:

Best of luck, guys! Love the name.

Tony said:

All the best Jim and Ben. The town needs a bit more creative competition.
Cheers Tony

Sammy said:


Whip Smart said:

The name didn't need explaining - except for the hard-of-thinking, and they don't count.

Another Jim said:

Great stuff, just what the industry and Melbourne needs. All the best boys.

HamishMac said:

Incredible news fellas, congrats. Cannot wait to see the crazed creative emerge from Tinkerbell's walls!

Capital said:

Great stuff, friends. Have a dip. You'll smash it.
Hugs, Caps

Boxy said:

Brilliant brilliant. This'll be huge.

FDL said:

Three sons have I, and they ride by my side.
The fierce, The black, and the wicked are their names.
We ride down my enemies on their half-hearted flight.
No voice of mercy, no evangels of light.

Mighty messengers, heathens rage,
witness our coming-gods of the dead.
I ride through the air, I laugh as I die.
With powers of evil, dark knowledge is mine.
The ride of the wicked the first sin was trust.
Kill without warning, for blood now I lust

Strong winds, magic mist
To Asgard the Valkyries fly.
High overhead they carry the dead,
Where the blood of my enemy lies.


@FDL said:

Probably wise to back off a bit on the medication.

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