The 6AM Agency appoints former Deepend client services director Adam Washington to CEO role

Sydney creative communications firm, The 6AM Agency, has announced the appointment of Adam Washington (left) as chief executive officer.

Washington brings a decade of technology, digital and agency experience to his new role. He spent the past four years at Deepend, where he served most recently as client services director. He previously worked in strategic and client service roles at Tongue, Publicis Mojo, Wunderman and Amnesia Razorfish. Washington started his career in 2000 by launching one of Australia’s earliest digital publications.

He joins 6AM to spearhead the business’ strategy-led, earned centric evolution, and accelerate its creative and commercial growth.

Founded in 2002 as Brand New Solutions by wellbeing communications expert and author Gillian Fish (below, right), and rebranded The 6AM Agency one year ago, the Bondi-based firm has rapidly expanded its client base beyond its decade-long specialisation in wellbeing and good living PR.

Industry leader Chris Savage (centre), a former regional chairman of Burson-Marsteller, founder of Australia’s biggest PR firm Ogilvy PR, and former chief operating officer of STW Group (now WPP AUNZ), was appointed chairman at 6AM a year ago, and recently increased his minority shareholding in the business.

Says Fish: “We have been evolving fast to leverage our deep earned and owned heritage into a total marketing communications agency. We’ve grown revenues 20% annually over the past two years, expanded and evolved our team, and have won significant new business beyond pure wellbeing. Adam’s appointment as CEO signals further acceleration of our rapid evolution as a strategy-led, modern, creative communications agency.”

Says Washington: “At 6AM, I’ve found a passionate team with a best-in-class understanding of storytelling and the critical role stories play in today’s earned-centric world. As our strategy led, integrated growth continues, part of my role will focus on 6AM’s ongoing evolution in response to client, market and technological change. We’re committed to building the agency model of the future.”

Says Savage: “I backed 6AM a year ago because I believed in Gill Fish and her ability and desire to quickly evolve this leading, specialised wellbeing business. I felt sure of this agency’s readiness to set a new standard in the broader communications industry. We’ve made massive progress in 12 months. Now with Adam as CEO, his deep understanding of technology, strategic nous and unbridled energy will turbo-charge our next phase of growth.”

Adds Washington: “With our shared vision of tomorrow’s agency as strategy-led, earned-centric and structured for true client partnerships, I know we’re going to build something even more special. We’re investing in our capabilities, and will announce a series of new, senior hires in the weeks ahead.”

The 6AM Agency was built on the foundations of good health and lifestyle, with a deep passion for evidence-based wellbeing. It is renowned for its work with world-leading brands and experts in complementary medicines and integrative healthcare.

Today, The 6AM Agency has a multinational client base across Australia, Japan and the United States, providing the full spectrum of earned, owned and bought communications services.