Dare Cold Pressed battles a 'hipster infestation' in newly launched campaign via AJF Partnership

Screen Shot 2018-03-02 at 2.26.39 pm.jpgIn a new campaign via AJF Partnership, Dare Cold Pressed battles a 'hipster infestation' at the factory, brought to life by director Nick Kelly at the Sweetshop.

Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch.

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Says Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks: "Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We're incredibly proud of the work we've produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed."

Says Josh Stephens, partner and executive creative director at AJF Partnership: "We wanted to make a bold impression for Dare Cold Pressed's film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world."

The fully integrated campaign is set to launch in NSW, VIC, SA, and QLD from Sunday 4 March
2018.

Creative Agency: AJF Partnership
Creative: Josh Stephens, Glenn Dalton, Ed Carveth, Brent Liebenberg
Account Management: Sarah Tukua, Megan Wailes
Planning: Jacqueline Witts, Heleen Hidskes
TV Production: Roz Ruwhiu
Lion Dairy & Drinks: Darryn Wallace, Sharon Winton, Anne Dowsley, Jacqui Shemer
Production Company: The Sweet Shop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producers: Loren Bradley, Edward Pontifex
Managing Partner: Wilf Sweetland
Post: Stu Morley - The Editors
Sound: Paul Baxter
Photography: Hart & Co/Isamu Sawa
Media Agency: Starcom

12 Comments

A monkey said:

Nice work AJF.

Lol said:

Great casting

Swish said:

Two from two. Good week for AJF.

JasonB said:

great work!

Screwed said:

You know the industries poked when the good work is coming from AJF.

Joe J said:

Nice! Great piece of work.

@Snap said:

You’d have to be a special kind of stupid to think that those two campaigns are the same.

It’s kind of like saying all car ads are the same, because they also have cars in them.

Back to award school please.

@snap! said:

Hardly like the hungry jacks ad.

This is funny.

Nice one bliebenberg and ed.

Alienating your audience said:

Good work

Gimme a Break said:

Neither of these dare ads are any good, stop taking yourselves up people. No one in their right mind with any taste is going to objectively talk up such hammy broad work for gods sake

EA said:

Quite brilliant, I love!

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