A day after McCann takeover announcement Smart co-creative director Dan Gregory departs to form his own company The Impossible Institute
September 29 2011, 5:54 pm | | 11 Comments
Following yesterday’s announcement of the acquisition of indy agency Smart by McCann Worldgroup to form McCann-Erickson Australia, Smart Sydney co-creative director Dan Gregory – and popular Gruen Transfer panelist – has departed the agency to form his own company, The Impossible Institute.
Smart co-creative director Kieran Flanagan – who has been with Gregory for almost a decade – will remain at the combined agency, to be teamed with McCann Sydney executive creative director Michael Raso.
11 Comments
Good luck, Dan!
Best of luck Dan, but we know you won’t need it.
Anybody who refuses – in this case so emphatically – to be part of the cancer that is McCannErickson demands my respect, and yours.
The fact that your actions have got Ant Melder to comment speaks volumes.
Hats off DG.
One of the funniest regulars on Gruen. Good luck with The Impossible Institute
Don’t know him, but he’s brilliant on The Gruen Transfer.
Easily the funniest panelist.
Good luck Dan.
Ex-McCanns: You think he set up an entirely new business from scratch in a matter of weeks, just because he didn’t want to work for McCann?
You’re clearly not very bright.
Good luck dan.
Run Dan Gregory. Run!
Stupid name, but good luck anyway.
Of course he didn’t set up the business overnight and the timing is co-incidental, 4:20. But one should never waste an opportunity to slag off McCanns for their monumental incompetence as managers of man-meat. And Dan is (still) a lot of man-meat.
This comments thread is like a virtual VCD reunion. I bet DK, SMAC, Marty and Eric will be along in a mo…