A team of puppets come together to crack Cool Ridge slogan in a campaign via BMF Melbourne
BMF Melbourne and Schweppes Australia have tasked a Wombat and his team of dedicated marketing experts to re-launch Australian spring water brand, Cool Ridge.
The puppets, created in conjunction with Jim Henson’s Creature Workshop, will star in a series of commercials where they provide a behind the scenes look into the goings on at Cool Ridge Headquarters – starting with the creation of the new Cool Ridge ‘slogan’.
Lending their voice talents to some of the characters are Melbourne hipster satirist, The Bedroom Philosopher and Adam Zwar, star of Australian comedy television series Wilfred.
Says Carlos Furnari, creative director of BMF Melbourne: “In advertising, we all like to think we’re the only ones who can come up with ideas, but Wombat and his ‘team’ prove that it’s really not that difficult. It’s a credit to Schweppes for putting their trust and marketing efforts in the hands of a bunch of puppets. Fair play.”
Says Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia: “There was an opportunity to break category moulds for marketing water in Australia, and that’s exactly what we’ve done with the launch of the new Cool Ridge campaign. BMF and Dogboy have provided a fresh perspective on advertising what is traditionally viewed as a fairly mundane category.”
Further commercials will air later this year in support of the new flavoured and lightly sparkling products.
The campaign consists of TV, outdoor, POS and social media.
Agency: BMF Melbourne
Advertiser: Schweppes Australia
Business Category: FMCG
Product: Cool Ridge Water
Brand: Cool Ridge
General Manager, Marketing: Troy McKinna
Group Marketing Manager: Non Carbonated Beverages: Murray Raeburn
Brand Manager, Water Category: Bo Jakubenko
Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Producer: Natalie Taylor
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Account Director: James Bilaver
Senior Account Manager: Rhys Thomas
Graphic Design: Shannon Riches
Photographer: Adrian Lander
13 Comments
Genius! Well done BMF 🙂
Grouse!
I’ll be the first to put my hand up (after the puppeteers) and say that this seems like a wasted opportunity, but who knows what the creatives had to go through to get to this point. I’m assuming the client were pulling a lot of the strings?
Good on the client for having the bravery to go with puppets, but if you’re going to go that direction, jump in with both polyester filled, felt lined feet and let the agency and world renowned production company do it justice.
Really hoping the ‘further commercials later in the year’ prove me wrong.
K
Why does the kangaroo have a penis for a snout?
I really wanted to like this. Reaaaallly wanted to like it. But why do 2 of the characters have stoner voices? Such a cliched and overdone view of advertising agency characters. They’re puppets of Australian animals. WHY WOULD YOU THEN GO BORING WITH THE VO.
Dear @Kanga
Firstly, I’m a Wallaby, not a Kangaroo. Secondly, I’m calling HR.
Nice to see something different and original on air.
The voices for each character work so well and the characters parody of real life funny and true.
Looking forward to seeing what comes next!
An agency brainstorming that ends with a naff result.
How depressingly familiar.
@Old CD Guy
Come see me in my office for your long overdue hug.
That’s a good looking bunch of puppets, and refreshing change for water advertising. PS Mt Franklin what did you do to Jen Hawkin’s face?
PPS Jen – what have you done to your own face?
Definitely an ad written by muppets.
Puppetry of the penis
I absolutely LOVE this campaign… The script. The intonation/perfect delivery. The puppets. The innuendo…