Ad Age editor-at-large Simon Dumenco: How did Hillary Clinton screw this up? For starters, her advertising was all wrong
November 10 2016, 8:27 am | | 2 Comments
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. He believes the Trump advertising campaign, “cunningly, strategically outperformed tone-deaf Team Clinton”.
In fact, nearly three months ago, in a cover story for Ad Age titled “Yes He Can? Here’s How Trump Could Win,” Dumenco suggested that the Clinton campaign’s use of its vast ad budget to hammer away at Trump for being, basically, an asshole, was then already running out of steam.
2 Comments
The kids watching trump on TV is a great ad. Did it work? No. Why? Because advertising doesn’t change the world as much as we would all love to believe it does in this bubble we work in.
Blaming Hilary’s advertising is yet another example of this industry looking into a mirror at itself instead of actually understanding what the masses (you know the people who buy shit) want.
Not that anyone really predicted the clusterfuck that unfolded yesterday, but bringing it back to advertising – it’s hard to swallow.
Hillary lost because she represented the neo-lib political establishment that the silent majority have grown to despise. Like the brits who voted for Brexit, the US voters who gave Trump their support did so to give the establishment a bloody nose. Had the neo-lib Democratic caucus not destroyed Saunders chances and foisted Clinton on a public tired of the same-old same-old, it would have been a Saunders presidency the world would be waking up to. Which would have been a much better thing for us all