ADMA reveals judging panel for AC&E Awards

July 9 2015, 12:43 pm | BY Ricki Green | No Comments

ace (1).jpgThe Association for Data-driven Marketing and Advertising (ADMA) today revealed nine distinguished marketing and advertising leaders who will head up the judging panels for the second annual Australian Creativity and Effectiveness Awards (AC&E Awards).

Says Jodie Sangster, CEO, ADMA: “The outstanding calibre of this year’s grand judging panel attests to the importance and belief in the AC&E Awards, which are about only rewarding those campaigns that are both creative and effective in equal measure. We are honoured to bring together a talented group of professionals at the top of their game, to judge Australia’s finest work in marketing, media and advertising.”

The chairs for the 2015 AC&E Awards currently comprise:

  • Adam Ferrier, global chief strategy, Cummins&Partners (digital, social, search)
  • Douglas Nicol, creative partner/director, The Works Sydney (content)
  • Julie Nestor, vice president- insurance services, American Express (integrated)
  • Leigh Terry, CEO ANZ OMG (media and PR)
  • Louise Baxter, CEO, Starlight Foundation (Broadcast, print, email, PR)
  • Pat Baron, executive creative director, McCann Melbourne (copwriting/art direction, not for profit)
  • Stephanie Tully, executive manager – group brand and marketing CMO, Qantas (data and commerce)
  • Stuart Tucker, general manager, brand sponsorship marketing, Commonwealth Bank of Australia (acquisition and loyalty)
  • Brendan Cook, CEO, OOH Media (OOH &technology)

A chair will be confirmed shortly for the mobile and ambient categories.

Says Pat Baron, ECD, McCann Melbourne: “I was delighted to be asked to sit on the grand judging panel. The AC&E Awards is moving the industry in the right direction – to only reward marketing and advertising that resonates on the creativity front but equally delivers impressive business results. I will be looking for top creative work that demonstrates innovative methods, strategy and thinking outside the box mentality along with ROI.”

Says Stephanie Tully, executive manager – group brand and marketing CMO, Qantas: “Whilst I appreciate creative that gets talked about, ultimately a campaign must deliver return on investment so I will be looking for the finest creative work that also delivered profitable results, achieved its objectives and went above and beyond to deliver to the business and customer.”