Airforce FM, Small World Machines and Durex Fundawear make the cut for Australia at shortlist stage of tough LIA NEW awards in Las Vegas
Only 27 entries have made the cut – including three from Australia – at the shortlist stage of the NEW category of this year’s 28th London International Awards, judging in Las Vegas.
Australia was equal second with Germany behind the US in the shortlist. GPY&R Melbourne was shortlisted for Defence Force Recruiting ‘Airforce FM’, Havas Worldwide, Sydney for Durex ‘Fundawear’ and Leo Burnett, Sydney (with Leo Burnett, Chicago) for Coca-Cola ‘Small World Machines’.
The jury was led by Tony Granger (below), Global CCO of Young & Rubicam.
In an unprecedented move LIA has provided the ‘Creative Conversations’ attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.
The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted at young creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.
This year a total of 15,881 entries from 77 countries were submitted for judging, a reflection of the truly international nature of the competition and of LIA’s steady growth over the past 28 years. Judging will be completed on Saturday (12th October) and all shortlisted work with full creative credits and media can be viewed on the LIA website from Wednesday 16th October. Winners will be announced on 4th November.
VIEW THE SHORTLIST: