ALDI continues its ‘More the Merrier’ campaign via BMF Sydney with Christmas product spots
ALDI has released new spots in its ‘The More The Merrier’ campaign via BMF Sydney.
Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When you shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality at the best prices.
These 15-second individual product ads continue the ‘The More The Merrier’ idea – with the emphasis on the amazing range and value for money that customers get with ALDI.
The campaign first launched last week with a long-form film “Dig in Doug”.
Agency: BMF Sydney
Executive Creative Director: Cam Blackey
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Copywriters: Hans Christopher Berents and Tom Johnson
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Rose Flowers
Account Manager: James Arnold
Account Executive: India Gates
Senior Agency Producer: Emma Friend
Director: Hamish Rothwell
Production Company: Goodoil
Producer: Llew Griffiths
Executive Producer: Sam Long
DoP: Germain McMicking
Casting: Alison Meadows @Mullinars
Art Director: Guy Treadgold
Post Production: Alt.vfx
Editing House: ARC EDIT
Editor: Damien Magee
Music: Elliot @Turning Studios
Client: ALDI
Marketing Director: Mark Richardson
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich
Media Agency: Zenith
9 Comments
None of the cheesy muck you see from most retailers this time of year.
Beautifully simple. Better work than most other brands this year in possibly the toughest category. Well done Cam
I too would use fudge to shut Christmas carollers up.
I really want to like this campaign but I struggle.
The music is amazing. The craft is great. But while these answer ‘they more the merrier’ more closely, they fall flat. And the main film is a fucking amazing story, but ‘the more the merrier’ doesn’t even feel like it’s remotely an afterthought.
‘Nothing beats an ALDI Christmas’ would have made sense of the cricket one. Maybe even these. But I struggle to connect these as a campaign except from the music.
None of the cheesy muck you see from most retailers this time of year.
Beautifully simple. Better work than most other brands this year in possibly the toughest category. Well done Cam
Short and quirky as always. For me, Lobster Tails is the pick of the bunch. Nicely done.
I must be missing something here.Lobster tails is a nice little price and product 15 sec retail spot shot so they can replace the lobster with other Christmas specials.Nothing more nothing less.The silly season it is.
I struggled with these. Sorry guys but wasn’t even a smile from me. Felt like the WW accounts usual drivel.
Thanks Tony, we got it the first time.
I like the Woolworths work.They get real Australians.Aldi try but fail repeatedly.