ALDI supermarkets extends ‘Like Brands. Only Cheaper’ campaign into radio via BMF Australia
ALDI supermarkets and BMF have extended its successful ‘Like Brands. Only Cheaper’ television campaign into radio.
The campaign visually compares ALDI’s brands and low prices against well known grocery brands in an irreverent way.
But how do you compare two similar products on radio when you can’t show or name the competitive brand?
Solution: You give it an alias.
Executive Creative Director: Cam Blackley
Copywriter: Jonty Bell
Account Director: Aisling Salmaggi
Agency Producer: Esta Lau
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Account Manager: Siena Shuttler
Sound production: Rumble Studios
Sound design: Tone Aston
Client Contact: Sam Viney