Alfa Romeo ‘Start Something’ special with launch campaign for first SUV Stelvio via Y&R Melbourne
Fiat Chrysler Australia has released a new integrated campaign for the launch of the Stelvio, Alfa Romeo’s first ever SUV. The campaign, titled ‘Start Something’ and developed by Y&R Melbourne, will run across TV, out of home, press and digital.
This is the first work that Y&R Melbourne has produced for Alfa Romeo since winning the pitch late last year.
Says Fulvio Antonelli, Director of Marketing and Product for Alfa Romeo: “We’re thrilled to be launching the highly-anticipated all-new Alfa Romeo Stelvio here in Australia. Stelvio seamlessly blends everything that Alfa Romeo stands for: style, passion, exhilaration and individuality. Our launch campaign ‘Start Something’ captures these feelings perfectly”.
Adds Jake Barrow, Executive Creative Director, Y&R Melbourne: “We’re excited to be working with FCA and specifically Alfa Romeo. The launch of the Stelvio is the first step in an exciting relationship”.
Creative Agency: Y&R Melbourne
Production Company: Nice Bike
Producer: Tanya Stankovic
Music: Electric Dreams
Media Agency: Starcom
Digital Agency: Digitas
Client: Fiat Chrysler Australia
Director of Marketing and Product, Alfa Romeo: Fulvio Antonelli
Brand Manager, Alfa Romeo: Dominique Maclean
7 Comments
Rule 101…check your end lines.
https://youtu.be/xZC4lgdEKnk
Nice to see an auto ad with an idea it…. increasingly rare these days, even if they’ve had to use global footage.
Talk about letting your strategy show.
“You’re a conformist loser. Buy this car.”
Not charming, not compelling.
Nice one!!! Better script than most other car blandtages.
btw I’d buy this car.
An Alfa SUV, with that great exhaust note and all the other delicious Italian features.
But I worry about the copy line; ‘Start something that can’t be stopped’.
The brakes obviously need looking at.
@alfisti
Clearly you’re from the client or the agency.
Fails the consumer and fails the brand.
And deep down, you know it
I’d drive it.