Alpine Resorts says nothing feels like snow in new Snow Victoria campaign via Leap Agency
Leap Agency has just launched the ‘Snow Victoria’ winter co-operative marketing campaign on behalf of the Alpine Resorts Co-ordinating Council.
Following a successful tender appointment for Leap Agency in late 2015, the new TVC along with supporting online activity is the culmination of a collaborative approach.
Says Lorena Gibson, senior marketing and communications officer, Alpine Resorts Co-ordinating Council: “This is a very exciting time and we are particularly proud of the team effort put into targeting key markets for the 2016 season.”
Says Anton Lambaart, creative director at Leap: “Research highlighted that lapsed skiers and new families harbor the desire to immerse themselves across more than just skiing. The campaign shows there is more to a snow holiday than just snow. So when we say ‘Nothing feels like 
snow’, we portray a range of beautiful, and evocative Alpine leisure scenarios highlighting the diversity of the Alpine regions of Victoria.”
Going live the first week in June, the TV spot will be supported by a series of online activity linked to a new website – snowvictoria.com.
Campaign Creation: Leap Agency
Digital: Threesides Marketing
Client: Lorena Gibson, Alpine Resorts Co-ordinating Council
Production: Burning House
Director: Oliver Waghorn
Sound: Andrew McGrath, Soundwaves
4 Comments
That is an ad for carrots.
nice work guys. great piece, you should be proud! not everyone is an olympic skier like at the other ads portray.
@p
Best comment I’ve read on here in ages.
This makes me want to stay inside (viz. not go to the snow!!) and eat meaty/carrot stew!
Burninghouse…hire people that know how to tell stories.