Amart Furniture launches new ‘I got it at Amart’ brand platform and campaign via Y&R Brisbane
Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.
Themed ‘I got it at Amart,’ the new brand platform features customers showing off their new furniture in unexpected ways.
Says Rodica Titeica, general manager – customer, Amart Furniture: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”
Says Brendan Greaney, executive creative director, Y&R Brisbane: “There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture.
“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”
Amart’s new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
Client: Amart Furniture
CEO: Lee Chadwick
General Manager – Customer: Rodica Titeica
Head of Creative: Bradley Chard
Advertising Co-ordinator: Courtnee Waterson
Agency: Y&R Brisbane*
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks
Senior Art Director: Andrew Leftley
Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander
Production: FINCH
Director: Alex Roberts
Producer: Cath Anderson
Editing House: ARC EDIT
Editor: James Ashbolt
Grade/online: Nakatomi
Sound: Cutting Edge Brisbane
11 Comments
Something about having doves in the living room just feels dirty
Take a joke ya grinch.
FUCK YEAH PARKO GET IN YOU ARSENAL FUCKKKKING INNNNNNNNN!!!!!
Digging this.
Mildly amusing.
Funny.
Nice casting Leftley.
Suite as
I only come here for the ruthless comments.
Generates a smile, nice work team.
Just making a comment
They are not releasing the doves, as the birds are pigeons
These two types of birds are different
Who plays the Grandfather in the Amart add?