AMRRIC launches new campaign to support vet services in the heart of Australia via ghg, Sydney
ghg Sydney and AMRRIC (Animal Management in Rural and Remote Indigenous Communities) has launched a new CSA campaign to support veterinary services in the heart of Australia.
AMRRIC is not for profit group of veterinarians, academics, health and animal management professionals, working with people in remote and rural Aboriginal and Torres Strait Islander communities to improve animal and community health.
Says Tim Brierley, ghg creative director: “Our brief was to raise awareness of the work AMRRIC does in helping dogs in rural and remote indigenous communities. So we turned Uluru into a symbol of connection between indigenous Australians, their land and pets, that Josh Pike happily donated his track ‘When two oceans meet’, says a huge amount about how this idea has touched and motivated all involved.
“Australians are some of the most charitable people on the planet, so we hope our pro bono work for AMRRIC not only increases donations but encourages people to find out more about how they can help.”
Says Julie Hardaker, AMRRIC CEO: “All of us here at AMRRIC fell in love with the idea the moment we saw it. To see it come to life and capture the essence of what we are about makes us proud. The more awareness and support we can get, the more we can give.”
ghg is an international agency with their Australian operation showing over 300% growth in the last 3 years. The ghg team has a wealth of healthcare experience to support brands, from high science prescription drugs to consumer and animal health brands.
Agency: ghg Australia
Creative Director: Tim Brierley
Senior Art Director: Daragh Ledwidge
Copywriter: Daragh Ledwidge/ Tim Brierley
Account Manager: Patricia Crimmins
Agency Producer: Sandi Gracin
Director: Sam Bennetts
Producer: Josh Jenkins
Production company: Plaza Films
Post Production: Fin Design
Editor: Simon Njoo
Editing House: Method Studios
Sound Engineer: Steve Hessell
Sound: Bento Productions
Music by: Josh Pyke
9 Comments
Congratulations to Tim and the team. A simple, well executed idea. Lovely.
thanks
Congratulations to Tim and the team. A simple, well executed idea. Lovely.
Very nicely done. Great idea, well executed. Where’d a charity get the budget for a helicopter shot?
If you get rid of the docile voice over, you’ll clean up at the Cleos.
Well done Daragh on your brilliant idea that is so beautifully executed!
Not to mention all the work you must have put in getting so many amazing talents involved in such a big production for a charity (Fin Design; Sam Bennetts: Josh Jenkins; Josh Pyke to name a few!) Congrats again!!!
My first genuine surprise all day. I can see Jay’s fingers all over this. Great job guys. An award contender for sure.
Fantastic execution of a great idea Daragh!!!
Well Done!!!
Awesome cause!!!
Amazing work, Sammy B. Hope you’re ripping it up in LA. Sydney’s advertising world misses your particular brand of mad genius.
Nice and simple. Lovely timing, beautiful music and the pictures are cinematic and epic. I love the visual twist. Very clever indeed. This will go far.