Artline creates April Fool’s Day ad promoting the world’s first Twitter pen via GPY&R, Sydney
In one of the better April Fool’s Day ads today, Artline announced a revolution in written communication: the world’s first Twitter Pen.
Head of R&D Jack Davidson described the pen as a major innovation in writing instruments: “A series of accelerometers and a small sensor mounted in the barrel track the pen’s movements and translate that into characters”, he said.
“A specially designed fourth generation microchip allows the pen access to your Twitter account, updating it instantly”.
Davidson said the new pen has the potential to fundamentally changesocial networking. “The ability to physically express something inwriting then posting it makes the tweeting experience much more tactileand therefore more enjoyable. It’s something people have really beenmissing”, he said.
9 Comments
Good on them for having a bit of fun. I was afraid the April Fool ad was a thing of the past. No doubt there’ll be some sad sacks who’ll slag it off for whatever reasons.
Nice one.
deja vu?
Deja vu.
Yeah, well done to a client who’s prepared to have a laugh. My bottom drawer’s full of tactical/april fools ads I’ve presented and NONE of ’em have ever run.
So well done again.
indeed it is.
Good ’em for having a go.
There’s a few out there today.
The Krispy Kreme job advert is a cracker!
More April Fools Day ads in today’s newspapers from BMW, Krispy Kreme, Ikea, Artline and Boca Lupo can be viewed via this link.
http://www.thenewspaperworks.com.au/go/news/2011-april-fool-s-day-ads
@3.15
Agreed. And nothing beats a free doughnut.