As Cannes looms, some questions on ad awards
June 8 2009, 7:08 am | | 6 Comments
In today’s Media section of The Australian, Ben Welsh, ECD of M&C Saatchi, Sydney, outlines to marketers what awards mean to the advertising industry and what we can all expect at Cannes in two week’s time. Read the article HERE
6 Comments
I’ve never been to cannes or any award show for that matter. When i was younger that kind of bummed me out. i wanted to go party, be the top of my game, win bucket loads of awards.
Now as i move on in my career I can’t see the point. It really doesn’t seem that important. I can’t be bothered with the all the ad talk and the meaningless drivel. it is bad enough listening to all the opinions in the office about what good advertising is, never mind spending an entire week doing that. And to have a small group of strangers validate my work seems a little weird. Who are the jury? Are they actually smart? Are they relevant to what I do?
Maybe it is an age thing. maybe i’m getting old!
Um, yeah, they’re pretty smart. Also, it’s in the Riviera. If your agency pays or the award show pays because you’re judging, why wouldn’t you take a free trip to the Riviera? Honestly, might be a bit of wank but it’s pretty good. Believe it or not, there is a lot of real stuff to learn in Cannes that does apply to your everyday job. I know, I’ve been there a lot and it has helped my career dramatically.
I just find the commentary of someone who has been ECD on dubious ads for men shirts, a tad hypocritical.
1:38PM…If it’s helped your career so much who are you?
Wait til you see the dubious ‘Fastest Sperm’ ads for Nth Bondi Surf Club if they get up at Cannes.
Craig can you post a link to surf club spots and mushroom dont be so grumpy..