Asahi launches integrated campaign to promote Super Dry via cummins&partners, Melbourne
August 22 2014, 10:40 pm | | 28 Comments
Asahi has launched a major integrated campaign to promote Asahi Super Dry via agency cummins&partners, Melbourne.
The spot tells a reverse Cinderella story of a woman’s quest to find the man who drinks Asahi.
28 Comments
I can see what they were trying to do
Most interesting bit was they left the lids on the beer through the entire commercial, which means she must have smuggled them in with her handbag.
Dead set terrible.
That’s a beer i really liked, until this formulaic dross ad!!
Please take it off air before the beer becomes another ‘me to’ brand.
Now that what i call advertising. Chic’s, short skirts and beer.
Lets hope the 80’s never ends so we can keep thinking up crap ads like this before lunch, then head to the pub!
Cummins really are doing lazy work. Guys, please lift this isn’t good enough.
Great beer, terrible ad.
Like it or not this will move beers.
No, Nice, it won’t. So daggy.
More likely it will move agencies.
Works for me.
A guy will drink a mug of his own bathwater if a suitably attractive girl offers it to him in a club, so this isn’t saying much about anything.
Also, why am I on here at 10 on a Sunday night? When did my life get so sad?
Also, I’m drunk.
There’s nothing Japanese about this, which is probably the best brief you could ever be given.
Cummins are really good at making bad ads.
Who is James Boags?
That is a bona fide stinker.
I am not sure who all these commentators are. And clearly you wont put their names to your thoughts.
But we are neither a lazy agency, nor are we an award hungry agency. We are here to serve the exact needs of the clients we are proud to work with.
And we are very happy with the platform we have created for this fantastic brand.
I would suggest to check back in with us and the brand in twelve months time and see how things are going.
As much as I thrive on the hatred metered out , I would suggest the industry would be a nicer place if it acted a little more grown up.
For the record..I wrote this line and stand by it.
Sean
So sexist. Imagine the news if the situation was the other way around??
Their ads for Woodstock bourbon are more classy than for Asahi. Do they realise that Woodstock is a bourbon for bogans and Asahi is a badge beer that will only continue to be successful is people continue to aspire to it. It’s like bizarro world.
crap party & poorly done.
looks like someone hasn’t been ‘out there’ since the 90’s…but thanks for the trip down memory lane
Pretentious with little understanding of what will sell a great beer.
It started off good, the music works nice. However, im left feeling a bit raped. How the hell do i get 30 seconds of my life back? More pretentious dross from CR.
It’s a crap line and a crap position. Sorry, but it is. It just feels so lame and like an eleventh-hour thought. And questions always open up the opportunity for a negative response. If I even thought about taking this to my CD I’d be laughed out of the office. But I wouldn’t be that stupid. The only reason the client bought it is that they were no doubt told, just as we now have been, that “_ wrote it”… Oh, well then, in that case we’ll go with that one – idea number 3. After all, _ is what we’re here for.
I’m not Asahi, so I’ll never drink it again.
love it, great idea. beautifully directed. don’t find it sexist at all.
Get off the Orchy bottles
is the girl stana katic?
Just saw this ad in n.z.
What a load of stereotypical b.s
Pathetic.
It is depressing that Australia is following the U.S in producing rubbish that is aimed so obviously at the lowest common denominator. Used to like thus beer. Wont buy it now. Whoever came up with this drivel needs a creativity transplant.