Asahi Super Dry launches new marketing campaign targeted at city executives via Inlink
Premium imported beer brand Asahi Super Dry has launched a highly targeted marketing campaign via Inlink in partnership with cummins&partners, to attract city executives to bars that serve the premium product.
The new campaign is targeting men aged 25 to 39 and is running on Inlink.
Inlink is using geo-targeting in Melbourne, Brisbane, Adelaide and Perth to select digital screens at office complexes in close proximity to bars and venues that pour Asahi Super Dry. To further increase local relevance, many of the screens will carry customised content that reflects their immediate surroundings.
Sydney will get customised creative that alerts people to The Asahi Super Dry Extra Cold Bar, a pop-up bar at 37 Bligh Street in the city’s CBD.
The campaign runs in the lead up to Christmas and is weighted to Thursday and Friday afternoons to maximise messaging at the more social end of the working week.
7 Comments
Is he Asahi or who is James Boag?
the 80’s called, they want their Ad back
Geo Targeting?
If you dispatch different creative to a bunch of different sites is that Geo Targeting?
that is the worst beer advertising, ever.
absolute rubbish.
embarrassed for the cummings collection
stop and look at posters like that.
But maybe that’s because I’m in the industry
1 out of 5 men who stopped to look were black
Well four out of five of them are trying to figure out this question:
WHAT DOES IT EVEN MEAN?
One guy got fed up and walked off. My words to him are – hang in their brother, it will reveal itself like a magic eye puzzle.