Aussie digital leader Amnesia Razorfish launches software world first for smartphones and tablets

One of Australia’s leading full-service digital agencies, Amnesia Razorfish today announced the launch of Amnesia Razorfish Connect – a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table with a single gesture.

Launched today, Amnesia Razorfish Connect can be viewed here and there is more information on the software here.

Amnesia Razorfish Connect has been developed entirely inhouse at Amnesia Razorfish by the creative and emerging technology teams.

Following months of research and development, Amnesia Razorfish has replaced the typical ‘send and receive’ interface with a more natural ‘gesture-based’ interface. A smartphone owner can now move their content freely between two devices by simply dragging content off their phone onto a Microsoft Surface Table and back onto another device instantly.

Says Amnesia Razorfish founder and executive creative director Iain McDonald: “The previous barriers which stood in the way of getting content on or off your phone have been completely removed with this software.

“In the past device integration like this has been mainly confined to Hollywood movies or smoke and mirror demos, so we set ourselves the challenge of making it real.

“It took a while to crack, but the result speaks for itself – all the buttons are gone and sharing content is now completely instinctive. In a world where smartphones are becoming omnipresent, this kind of software opens another world of ideas for brands.”

The smartphone user can transfer new free or commercial content from the table by dragging it directly to their phone with a single swipe – then before full transfer takes place, a preview instantly visible as a live motion tracked ‘lens preview’ through the phone display – similar to an X-ray through to the table.

For example, in less than a few seconds a photo can be taken on one device and dragged effortlessly onto the Surface table and then directly onto another device running on Amnesia Connect software.

“The new software promises a range of new possibilities for the retail and hospitality industries in particular. In the near future we envisage a Smartphone user being to complete commercial transactions for both physical and digital content,” McDonald said.

“There will also be commercial Point of Sale (POS) benefits, such as, in-store transactions, NFC (Near-Field-Communications) has been proposed as one of several possibilities for payment transactions, although a pre-authenticated user account with credit card details could also be used,” McDonald added.

The Amnesia Connect software works with all Apple IOS devices and is being further developed to work seamlessly with Android, Windows Phone and Blackberry Smartphones.

Amnesia Razorfish Connect utilises a range of technologies including Wi-Fi, Bluetooth, proximity detection, unique ID and phone accelerometer, depending on the type of phone and location.

Amnesia Connect has also been developed to work with the new Microsoft Surface 2.0 table that was announced at the 2011 International Consumer Electronics Show.

Amnesia Razorfish continues to keep ahead of technology – last year, up against the best of the best, the agency won the Webby People’s Voice Award in the Interactive Advertising: Mobile & Experience Marketing category, at the 14th Annual Webby Awards, for its Microsoft Surface Lonely Planet application.

Amnesia Razorfish managing director Michael Buckley said that Amnesia Connect is available immediately for the agency’s clients to utilise in projects and added existing clients that had seen the application were ‘very excited’.