Aussies ‘go to the bank’ in a new spot for Commonwealth Bank via M&C Saatchi, Sydney
July 19 2013, 2:30 pm | | 16 Comments
Commonwealth Bank has launched a new spot which shows viewers the many ways, and how easy it is to go to the bank.
The spot was created by its agency of record M&C Saatchi, Sydney.
16 Comments
That’s just fucking terrible. Nothing distinctive or motivating, except a father who doesn’t like his kids. Fail.
Does what it says on the can-charming performances but not really anything new to say.
Wow.
Does every bank offer these utilities?
From its agency of record? Someone insecure?
This is what the textbooks call doing a “category job”.
Credits?
It happens at my place.Doesn’t mean I don’t love my kids.
Well observed.Nicely shot.
I’m indifferent to the ad, but I think the textbooks also say it’s fine to do a category job when you’re the leader in the category.
Performances made me smile, simple idea -nicely shot, but agree, not really groundbreaking news.
What a depressing pile.
CBA have 12 million customers. They are the category. All they have to do is keep their customers. It’s called retention kiddies. They are the leader & their campaign increasingly reflects that.
Um, where are all the Westpac ads? DDB doing anything?
Better than that shit with Simon Baker. Don’t know about The Mentalist but his ads are driving me fucking mental.
I relate. I like. I buy.
Put it in your book, you fucking twats…