Australia and New Zealand come away empty handed in Cannes Titanium + Integrated Lions
There was no joy for both Australia and New Zealand following the release of the final shortlists of the 2014 Cannes Lions Festival.
The Titanium and Integrated categories are considered the most prestigious and exclusive categories at Cannes and this year no Australasian entry made the cut for the first time ever.
Their are only 16 shortlists worldwide in Titanium and 20 shortlists in Integrated.
DOWNLOAD THE TITANIUM SHORTLIST: Titanium Lions 2014 Shortlist.xlsx
DOWNLOAD THE INTEGRATED SHORTLIST: Integrated Lions Shortlist.xlsx
Asia has two shortlists in both the Integrated and Titanium Lions.
In the Integrated Lions Hakuhodo Tokyo is shortlisted for Inakadate Village “Rice Code” and Lowe & Partners India are included for Unilever India’s “The Kan Khajura Station”.
Dentsu Tokyo and McCann Erickson Mumbai both made the Titanium shortlist with “Sound of Honda/Ayrton Senna 1989” for Honda Motor Company – Internavi and “Share my Dabba” for the Happy Life Welfare & Dabbawala Foundation respectively.
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Q) What do you call a suntanned CD returning from Cannes?
A) ????
For the record (if you go through the credits) the Guide dots idea was created by Kon Marinis & Nick Levey of UDKU, an Australian start-up. It was a collaboration that was run by Kon Marinis of YDKU, Marcus Rebeschini of Y&R Asia and technical delivery produced by VML Kansas.